人才吸引及雇主品牌講義-wenkub
2023-03-16 04:43:56 本頁面
【正文】 r Brand 從員工和候選人來說．．． 雇主品牌涵蓋了雇主給予的一系列職能上， 經(jīng)濟(jì)上，心理上 可獲得的價(jià)值 For a current or potential employee “describes the package of functional, Economic and Psychological Benefits provided by employment and Identified with the employing pany”. 公司認(rèn)識(shí)度 COMPANY AWARENESS 熟悉度 EVP FAMILIARITY 接受度 EVP RECEPTIVITY 雇主品牌 Employment Branding 品牌強(qiáng)度 EMPLOYMENT BRAND STRENGTH Source : China HR Executive Board (CHREB) EVP 經(jīng)濟(jì)回報(bào) Rewards 單位的人員 People 機(jī)會(huì) Opportunity 工作及工作環(huán)境 Work 雇主品牌強(qiáng)度 Employment Brand Strength 企業(yè)單位 Organization Source : China HR Executive Board (CHREB) 強(qiáng)大的雇主品牌 A Strong Employer Brand 品牌溝通 Brand Communication 品牌區(qū)別 Brand Differentiation 品牌一致性 Brand Consistency 可引導(dǎo)候選人的優(yōu)先考慮 Drive Awareness and Consideration as a potential employer 可影響選擇 ,偏愛與忠誠度 Drive Preference Loyalty vs. potential employer 可強(qiáng)化敬業(yè)度，績(jī)效與人才保 留 Drive Employe
范文總結(jié)相關(guān)推薦
鄂ICP備17016276號(hào)-1