如何做_個(gè)精彩的演講-wenkub
2023-03-05 11:27:33 本頁(yè)面
【正文】 我們需要有更強(qiáng)更專業(yè)化的經(jīng)銷活動(dòng)?！? 例 4：主題 “我今晚要給您講述令人激動(dòng)振奮的 xR5多用程序，然后告訴您這種電腦將如何改變您的經(jīng)商方式。” “說(shuō)服這位顧客購(gòu)買我們一臺(tái)電腦。 二、 演講者 演講者是信息的發(fā)源地。演講中的信息，主要是言語(yǔ)信息。 (二 ) 聽(tīng)眾的構(gòu)成 ? Your superiors 上級(jí)聽(tīng)眾 ? Your colleagues 同事聽(tīng)眾 ? Your team 班組聽(tīng)眾 ? A mixed audience 混合聽(tīng)眾 ? A hostile audience 不友好的聽(tīng)眾 ? An international audience 國(guó)際聽(tīng)眾 ● 在演講的整個(gè)準(zhǔn)備過(guò)程中，演講者思想上要一直想著聽(tīng)眾； ● 演講者要列出其對(duì)聽(tīng)眾了解的清單 ● 演講者可以假設(shè) ● 演講者要抓住并使聽(tīng)眾保持對(duì)演講的興趣和想象力 ● 演講者要對(duì)聽(tīng)眾注意力進(jìn)行再刺激 ● 聽(tīng)眾容易記住結(jié)構(gòu)形式清楚并得到重復(fù)強(qiáng)調(diào)的內(nèi)容 ● 演講者通過(guò)聽(tīng)眾的耳聞目睹進(jìn)入聽(tīng)眾的記憶 （三）目標(biāo) ● 演講者應(yīng)當(dāng)能用一個(gè)短句寫(xiě)下其演說(shuō)的目標(biāo) 比如： “獲得對(duì)第 34號(hào)項(xiàng)目的資金批準(zhǔn)認(rèn)定?！? ● 然后演講者要判定他 (她 )是否要盡力向聽(tīng)眾： —— 施加影響 —— 告知情況 —— 傳授知識(shí) Preparation checklist ? Objectives: recheck that you have defined your objective correctly. ? Structure: does your presentation have a clearly identifiable structure? ? Content: is all said that needs saying? ? Sequence: is it logical? Are all links and summaries appropriate? ? Time: is sufficient time available for all you want to say? ? Balance: is each section weighted correctly? Check the priorities of your arguments and facts. ? Conclusion: does it make people sit up and agree with you? Is it punchy? ? Objectives: do all the above work towards achieving your objectives? 第二節(jié) 演講的結(jié)構(gòu) 一、 Structuring a presentation 演講的結(jié)構(gòu) An effective presentation structure includes: 1. Use an effective opening 開(kāi)場(chǎng)白 2. Give a preview 主要論點(diǎn)的預(yù)覽 3. State your main points clearly 主要論點(diǎn)的嚴(yán)格界定 4. Use an effective closing 結(jié)束語(yǔ) 1. Use an effective opening 利用有效開(kāi)場(chǎng)白 Goals 目的 Techniques 技巧 ● Use humor 運(yùn)用幽默 ● Refer to the unusual 談?wù)劮峭瑢こＶ? ●
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1