【正文】 e tube optical fiber cable Source: Siemens press release 26 SAMSUNG010605BJkickoff2 FINANCIAL PERFORMANCE 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Value proposition ? Geographic focus ? Pricing 27 SAMSUNG010605BJkickoff2 ? Siemens Information and Communication (IC) reports another a year of excellent business performance globally. In 2023, IC mobile including the mobile handset business achieved EUR 9 billion in sales worldwide with an expected CAGR of 69% in 19992023. The EBIT margin of IC mobile has also improved from 6% in 1999 to 8% in 2023 ? Siemens achieved a revenue of EUR billion in China over all sectors, to which Information and Communication made a significant contribution KEY MESSAGES FINANCIAL PERFORMANCE 28 SAMSUNG010605BJkickoff2 SIEMENS INFORMATION AND COMMUNICATION REPORTS ANOTHER YEAR OF EXCELLENT BUSINESS PERFORMANCE GLOBALLY EUR billions * Mobile handset belongs to IC mobile Source: Goldman Sachs, Siemens Press Release, McKinsey analysis 5 . 19 . 01 4 . 51 1 . 41 2 . 19 . 9Global revenue IC work IC mobile* CAGR 19992023 Percent 11 69 1999 2023 2023E 0 . 3 30 . 7 61 . 3 50 . 6 90 . 7 90 . 3 7Global EBIT IC work IC mobile* CAGR 19992023 Percent 46 102 1999 2023 2023E 29 SAMSUNG010605BJkickoff2 靜夜四無(wú)鄰，荒居舊業(yè)貧。 02:04:4502:04:4502:04Monday, February 6, 2023 1乍見(jiàn)翻疑夢(mèng)，相悲各問(wèn)年。 2023年 2月 6日星期一 2時(shí) 4分 45秒 02:04:456 February 2023 1做前，能夠環(huán)視四周；做時(shí)，你只能或者最好沿著以腳為起點(diǎn)的射線向前。 :04:4502:04Feb236Feb23 1世間成事，不求其絕對(duì)圓滿，留一份不足，可得無(wú)限完美。 2023年 2月 上午 2時(shí) 4分 :04February 6, 2023 1少年十五二十時(shí)，步行奪得胡馬騎。 02:04:4502:04:4502:042/6/2023 2:04:45 AM 1越是沒(méi)有本領(lǐng)的就越加自命不凡。 :04:4502:04:45February 6, 2023 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 上午 2時(shí) 4分 45秒 上午 2時(shí) 4分 02:04: MOMODA POWERPOINT Lorem ipsum dolor sit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis amet, consectetur adipiscing elit. Fusce id urna blanditut cursus. 感謝您的下載觀看 專家告訴 。 2023年 2月 上午 2時(shí) 4分 :04February 6, 2023 1業(yè)余生活要有意義，不要越軌。 02:04:4502:04:4502:04Monday, February 6, 2023 1知人者智，自知者明。 上午 2時(shí) 4分 45秒 上午 2時(shí) 4分 02:04: 楊柳散和風(fēng)，青山澹吾慮。 :04:4502:04:45February 6, 2023 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 , February 6, 2023 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒(méi)有。 2023年 2月 6日星期一 上午 2時(shí) 4分 45秒 02:04: 1比不了得就不比，得不到的就不要。 02:04:4502:04:4502:042/6/2023 2:04:45 AM 1以我獨(dú)沈久，愧君相見(jiàn)頻。s telemunication market ? Broad product portfolio representing all business sectors of Siemens worldwide Source: Siemens press release 4 SAMSUNG010605BJkickoff2 STRATEGY 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product /market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Value proposition ? Geographic focus ? Pricing 5 SAMSUNG010605BJkickoff2 SIEMENS AIMS TO BE NUMBER 2 IN MOBILE COMMUNICATION MARKET IN CHINA Product ? Focus on stylish new models with suitable pricing targeting mid to low end of the market ? Invest in future products, ., TDSCDMA handsets and wireless home work devices, etc. Strategy Value delivery system ? Establish RD centers for mobile munication in Beijing and Shanghai ? Mobile handset production capacity being raised to 14 million in Shanghai, a growth of 40% since 2023 ? Intensive marketing on new products with most petitive pricing ? Carefully select exclusive channel partner PTAC to maintain uniform price level nationwide to ensure healthy sales ? Helps resellers set up service centers to handle repair and maintenance Vision ? To be number 2 in the Asian mobile munication market (without Japan and Korea) 6 SAMSUNG010605BJkickoff2 SIEMENS IS RISING STEADILY IN MOBILE HANDSETS SINCE 1999 Monthly market share development (Percent of market in units sold) 98 99 Jan ?00 Dec ?00 010203040Nokia Motorola Siemens Ericsson Source: Retail Audit Source: IDC, McKinsey Analysis 7 SAMSUNG010605BJkickoff2 SIEMENS HAS OVERTAKEN ERICSSON TO BE IN MOBILE HANDSET BY BOTH REVENUE AND SALES VOLUME Others Siemens Ericsson Motorola 33 32 3429272687 778105 9918 17141999 2023 2023 Samsung Nokia Breakdown of sales by brand each year Percent Source: GfK, IDC, McKinsey analysis Others Siemens Ericsson Motorola 3429 303228 2888 98101238715 17 141999 2