超市陳列管理-wenkub
2023-02-01 06:54:43 本頁面
【正文】 tore because you have a task to perform: When the customers has a task to perform they don’t read signs, but when the task is done they are more open ? The signs must be where it is natural for the customer to look ? It is difficult to read a sign when you are walking: Keep the message simple ? When the customers stand still and is browsing: They are more open for signs and also text ? When the customers is waiting with nothing else to do: Perfect timing for a sign ? Too many signs: The customers don’t see any of them Table Tents THE STORE ENTRANCE ? On the door to the store: The customer only has time to read 23 words ? The twilight zone: Don’t place anything important at the entrance. It takes some time for the customers to orientate themselves when they enter a store ? The faster we walk, the less we see: Make the customer slow down as soon as possible ? The best place in the store: To the right in the beginning of the store, just when the customer has slowed down (in most western countries) About of a stores sales es from of the customer 80% 20% What Women Want Women ? Shopping is female ? Woman take pleasure in shopping and therefore demands more of shopping environment ? Woman like to shop with friends ? Woman want more space around them when they look at products, so they don’t feel they are in the way ? Women generally care that they do well in even the smallest act of purchasing and take pride in their ability to select the perfect thing ? In fact its women, not men, who plumbs the metaphysics of shopping ? Shopping is still and always meant mostly for females. When men shop, they are engaging in what is inherently a female activity What makes women such heroic shoppers? ? Shopping was what got the housewife out of the house ? Shopping gave women a good excuse to sally forth, sometimes even in blissful solitude, beyond the clutches of family Woman: Time in Store Longest time in store Shortest time in store ? Woman with a female panion (8min 15 sec) ? Woman with children (7min 19sec) ? Woman alone (5min 2sec) ? Woman with a man (4min 41sec) Shop Like a MAN MAN ? Men has no apparent joy in shopping finds what they want with a minimum of looking and
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