某汽車品牌形象建立(ppt22)-wenkub
2023-01-22 07:46:59 本頁面
【正文】 Energetic) FLH Primary Brand Strategy PROCESS FLOWS Define focused target customer Build brand strategy Build product strategy Description: Differentiated target customer with aspirational needs Build marketing, advertising and munications strategies Ford global bullseye: Highlight points of emphasis which appeal to target customer Product lineup evaluated vs. highlighted bullseye words。 identifies fit of current products and product gaps Nonproduct strategies evaluated vs. highlighted bullseye words。 identifies fit of current products and product gaps Nonproduct strategies evaluated vs. highlighted bullseye words。 identifies fit of current products and product gaps Nonproduct strategies evaluated vs. highlighted bullseye words。 develop brand plans and strategies to build the brand TARGET CUSTOMER TO COUNTRY STRATEGIES ? Facilitate my life Vehicle is necessity for transportation. Brand are less important. ? Relationship/ Caring Very family oriented. Concerned about the safety of the family. ? Face w/o image Consider vehicles as an internal reward for achievement. ? Social Fun Utilize vehicles to its full potential. ? Status Demonstrate others their achievement ? Independence Attempt to have control over their destiny. Needed Base Segment
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