【正文】 1 項(xiàng)目投資說明 .......................................................................................................... 3 項(xiàng)目背景 ....................................................................................................... 3 項(xiàng)目名稱 .............................................................................................. 3 承辦單位概況 ..................................................................................... 3 報(bào)告編制理由 ...................................................................................... 4 項(xiàng)目提出的理由 ................................................................................. 4 項(xiàng)目概況 ........................................................................................................5 項(xiàng)目的地理位置 .................................................................................. 5 建設(shè)規(guī)模和目標(biāo) ................................................................................. 5 主要建設(shè)條件 ...................................................................................... 6 主要技術(shù)經(jīng)濟(jì)指標(biāo) ............................................................................. 6 范圍與限制 .....................................................................................................7 2 項(xiàng)目投資環(huán)境分析 ..................................................................................................7 我國(guó)投資環(huán)境分析 ........................................................................................7 政策法規(guī)環(huán)境分析 ............................................................................. 7 經(jīng)濟(jì)環(huán)境分析 ..................................................................................... 7 北京市投資環(huán)境分析 ....................................................................................8 政策法規(guī)環(huán)境分析 ............................................................................. 8 經(jīng)濟(jì)環(huán)境分析 ..................................................................................... 9 豐臺(tái)區(qū) 投資環(huán)境分析 ....................................................................................9 政策法規(guī)環(huán)境分析 .............................................................................. 9 經(jīng)濟(jì)環(huán)境分析 .................................................................................... 10 規(guī)劃環(huán)境分析 .................................................................................... 10 自然環(huán)境分析 ....................................................................................11 實(shí)施環(huán)境分析 .....................................................................................11 3 項(xiàng)目投資 市場(chǎng)分析 ................................................................................................ 12 總體市場(chǎng) 分析 .............................................................................................. 12 我國(guó)市場(chǎng) 分析 ................................................................................... 12 北京市總體市場(chǎng) 分析 ....................................................................... 16 豐臺(tái)區(qū)總體市場(chǎng)分析 ....................................................................... 19 專業(yè)市場(chǎng) 分析 .............................................................................................. 23 寫字樓市場(chǎng) 分析 ............................................................................... 23 賓館酒店市場(chǎng) 分析 ........................................................................... 25 商場(chǎng)或商鋪市場(chǎng) 分析 ........................................................................ 26 普通住宅市場(chǎng) 分析 ............................................................................ 27 公寓物業(yè)市場(chǎng)分析 ............................................................................ 30 別墅物業(yè)市場(chǎng)分析 ........................................................................... 33 標(biāo)準(zhǔn)倉(cāng)庫(kù)物業(yè)市場(chǎng)分析 ................................................................... 36 2 項(xiàng)目市場(chǎng) 分析 .............................................................................................. 37 市場(chǎng)供給 分析 .................................................................................... 37 市場(chǎng)需求 分析 .................................................................................... 37 市場(chǎng)供求關(guān)系 分析 ............................................................................ 39 典型與競(jìng)爭(zhēng)性項(xiàng)目分析與評(píng)價(jià) .................................................................. 40 典型與競(jìng)爭(zhēng)性 住宅 項(xiàng)目分析與評(píng)價(jià) ................................................ 40 典型與競(jìng)爭(zhēng)性 寫字樓 項(xiàng)目分 析與評(píng)價(jià) ............................................ 42 典型與競(jìng)爭(zhēng)性 商業(yè)物業(yè) 項(xiàng)目分析與評(píng)價(jià) ........................................ 42 4 投資項(xiàng)目策劃研究 ..................................................................................................7 投資項(xiàng)目產(chǎn)品定位策劃 ................................................................................7 產(chǎn)品類型與檔次定位 ......................................................................... 7 產(chǎn)品規(guī)模定位 ..................................................................................... 7 產(chǎn)品的建筑規(guī)劃定位 ......................................................................... 8 產(chǎn)品的物業(yè)服務(wù)定位 ......................................................................... 9 5 投資項(xiàng)目財(cái)務(wù)分析 ..................................................................................................7 成本費(fèi)用估算 ................................................................................................7 銷售收入估算 ................................................................................................7 財(cái)務(wù)指標(biāo)分析 ................................................................................................7 盈利能力分析 ..................................................................................... 7 清償能力分析 ..................................................................................... 7 資金平衡能力分析 ............................................................................. 8 3 萬(wàn)年花城開發(fā)投資可行性研究報(bào)告 1 項(xiàng)目投資說明 項(xiàng)目背景 項(xiàng)目名稱 ： 萬(wàn)年花城 承辦單位概況 萬(wàn)年花城承辦單位主要是 萬(wàn)年基業(yè)投資集團(tuán) 和 首都鋼鐵集團(tuán) ?？傎Y產(chǎn)逾40 億元。萬(wàn)年基業(yè)投資建設(shè)有限公司，是萬(wàn)年基業(yè)集團(tuán)下屬的全資子公司，也是集團(tuán)龍頭業(yè)務(wù)區(qū)域發(fā)展綜合服務(wù)的核心推動(dòng)公司。