企業(yè)管理課件-wenkub
2022-08-29 14:50:13 本頁面
【正文】 nce Product Shopping Product Specialty Product Products that are either unknown to the potential buyer or are known, but the buyer does not actively seek them. Relatively inexpensive items that require little shopping effort and are purchased routinely without planning. Items for which consumers search long and hard for and for which they refuse to accept substitutes. Items that are bought after considerable planning, including brandtobrand and storetostore parisons. Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 144 Learning Goal 1 What is a product, and how is it classified? 1 Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 141 An Introduction To Business Luan Ling Eamp。M School, CAU Sep. 2022 Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 145 What is a Product? 1 Any good or service, along with its perceived attributes and benefits, that creates value for the customer. Product Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 149 1 Convenience Products Shopping Products Unsought Products Specialty Products Consumer Product Very little or minimum effort Considerable effort No effort Maximum effort Degree of Effort Required Soft drinks Bread, milk Coffee Automobiles Homes Vacations Life insurance Burial plots New products Expensive jewelry Gourmet dinners Limitedproduction autos Examples Chapter 14 Understanding Business Luan Ling Eamp。 production ? Video programs amp。M School, CAU 1413 2 Learning Goal 2 How does branding distinguish a product from its petitors? Chapter 14 Understanding Business Luan Ling Eamp。 Hammer McDonald’s Bacardi Morton CocaCola Campbell’s Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 1420 3 Learning Goal 3 What are the functions of packaging? Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 1424 4 How do anizations create new products? Learning Goal 4 Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 1428 5 ? Little petition ? Frequent product modifications ? Limited distribution ? Heavy promotion ? High failure rate ? High production and marketing costs ? Low sales volume ? Small or negative profits Introduction Ch
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