農(nóng)夫山泉市場推廣方案-wenkub
2022-11-13 09:48:06 本頁面
【正文】 .................................................................................................1 1 企業(yè)簡介 ...............................................................................................................................2 公司簡介 ....................................................................................................................2 市場分析 ....................................................................................................................2 活動預期 ....................................................................................................................3 營銷廣告策略 ............................................................................................................3 具體實施方案 ............................................................................................................4 2 背景分析 ...............................................................................................................................5 產(chǎn)業(yè)背景 ....................................................................................................................5 建立個性 ....................................................................................................................5 簡約而不簡單 ............................................................................................................6 講究質(zhì)量 突出品質(zhì) ..................................................................................................6 建立面的縱深 ............................................................................................................7 3 受用人群分析 .......................................................................................................................8 消費者心理 ................................................................................................................8 ４ 營銷策略 .............................................................................................................................9 廣告推廣 ....................................................................................................................9 廣告述求要點 —農(nóng)夫山泉有點甜 ............................................................................9 品牌塑造與營銷策略 ................................................................................................9 5 促銷活 動實施方案 ............................................................................................................. 11 農(nóng)夫山泉，甜并快樂著 .......................................................................................... 11 農(nóng)夫山泉一分錢布局公益 ...................................................................................... 11 企業(yè)在消費者中的形象 ..........................................................................................12 6 經(jīng)費預算 .........
公司管理相關(guān)推薦
鄂ICP備17016276號-1