農(nóng)夫山泉市場(chǎng)推廣方案-wenkub
2022-11-13 09:48:06 本頁(yè)面
【正文】 .................................................................................................1 1 企業(yè)簡(jiǎn)介 ...............................................................................................................................2 公司簡(jiǎn)介 ....................................................................................................................2 市場(chǎng)分析 ....................................................................................................................2 活動(dòng)預(yù)期 ....................................................................................................................3 營(yíng)銷(xiāo)廣告策略 ............................................................................................................3 具體實(shí)施方案 ............................................................................................................4 2 背景分析 ...............................................................................................................................5 產(chǎn)業(yè)背景 ....................................................................................................................5 建立個(gè)性 ....................................................................................................................5 簡(jiǎn)約而不簡(jiǎn)單 ............................................................................................................6 講究質(zhì)量 突出品質(zhì) ..................................................................................................6 建立面的縱深 ............................................................................................................7 3 受用人群分析 .......................................................................................................................8 消費(fèi)者心理 ................................................................................................................8 ４ 營(yíng)銷(xiāo)策略 .............................................................................................................................9 廣告推廣 ....................................................................................................................9 廣告述求要點(diǎn) —農(nóng)夫山泉有點(diǎn)甜 ............................................................................9 品牌塑造與營(yíng)銷(xiāo)策略 ................................................................................................9 5 促銷(xiāo)活 動(dòng)實(shí)施方案 ............................................................................................................. 11 農(nóng)夫山泉，甜并快樂(lè)著 .......................................................................................... 11 農(nóng)夫山泉一分錢(qián)布局公益 ...................................................................................... 11 企業(yè)在消費(fèi)者中的形象 ..........................................................................................12 6 經(jīng)費(fèi)預(yù)算 .........
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