廣西三江侗族民俗旅游營(yíng)銷策劃方案-wenkub
2022-11-05 14:21:31 本頁面
【正文】 前言 ............................................................................................................................................ 2 二、三江侗族自治縣旅游資源概況 ............................................................................................... 2 三、旅游資源市場(chǎng)分析 ................................................................................................................... 3 (一 )市場(chǎng)細(xì)分 ................................................................................................................................. 3 （二）目標(biāo)市場(chǎng)選擇 .................................................................................................................... 4 （三） 產(chǎn)品定位：中國(guó)侗族民俗風(fēng)情之都 ................................................................................ 4 四． SWOT 分析 ............................................................................................................................... 5 （一）優(yōu)勢(shì) .................................................................................................................................... 5 （二）劣勢(shì) .................................................................................................................................... 5 （三）機(jī)會(huì) .................................................................................................................................... 6 （四）威脅 .................................................................................................................................... 6 五．路線設(shè)計(jì) .................................................................................................................................... 7 六、營(yíng)銷策略 .................................................................................................................................... 8 （一）產(chǎn)品策略 ............................................................................................................................ 8 （二）價(jià)格策略 ............................................................................................................................ 9 （三）渠道策略 .......................................................................................................................... 10 （四）促銷策略 .......................................................................................................................... 10 七、 方案控制 .................................................................................................................................. 13 八、效果評(píng)估 ..........................................................................
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