【正文】 ....................................... 6 四、與建筑師協(xié)調(diào)溝通產(chǎn)品規(guī)劃特性 .................................................................................. 7 五、樓盤(pán)的標(biāo)識(shí) ...................................................................................................................... 7 六、銷(xiāo)售現(xiàn)場(chǎng)和促銷(xiāo)活動(dòng)的場(chǎng)地安排 .................................................................................. 7 七、接待中心主要銷(xiāo)售道具 .................................................................................................. 7 八、樣品屋或?qū)嵠肺莸难b修 .................................................................................................. 7 九、印刷媒體的制作 .............................................................................................................. 7 目 錄 十 、報(bào)刊媒體的制作與安排 .................................................................................................. 8 十一、廣告發(fā)布計(jì)劃 .............................................................................................................. 8 十二、價(jià)格制定與價(jià)格控制 .................................................................................................. 8 十三、推出時(shí)間計(jì)劃 .............................................................................................................. 8 十四、業(yè)務(wù)訓(xùn)練計(jì)劃 .............................................................................................................. 8 十五、現(xiàn)場(chǎng)銷(xiāo)售執(zhí)行 .............................................................................................................. 8 十六、房屋銷(xiāo)售相關(guān) .............................................................................................................. 9 十七、促銷(xiāo)活動(dòng)的主題選擇 .................................................................................................. 9 十八、廣告效果和銷(xiāo)售狀況分析 .......................................................................................... 9 十九、銷(xiāo)售總結(jié) ...................................................................................................................... 9 《銷(xiāo)售手冊(cè)》目錄 ..................................................................................................................... 9 一、批文 .................................................................................................................................. 9 二、銷(xiāo)售資料 ........................................................................................................................ 10 三、售房的具體操作程序： ................................................................................................ 10 個(gè)案銷(xiāo)售培訓(xùn)計(jì)劃 ................................................................................................................... 11 平面設(shè)計(jì)系統(tǒng) ............................................................................................................................ 12 一、樓盤(pán)標(biāo)志 ........................................................................................................................ 12 二、標(biāo)準(zhǔn)字體 ........................................................................................................................ 12 三、標(biāo)準(zhǔn)色 ............................................................................................................................ 12 四、象征圖形 ........................................................................................................................ 12 五、組合系統(tǒng) ........................................................................................................................ 12 六、 VI應(yīng)用 ........................................................................................................................... 12 七、 VI特點(diǎn) ........................................................................................................................... 12 廣告執(zhí)行系統(tǒng) ............................................................................................................................ 13 一、廣告執(zhí)行部門(mén) ................................................................................................................ 13 二、前期分析 ........................................................................................................................ 13 三、廣告階段劃分 ................................................................................................................ 14 四、廣告費(fèi)用估算 ................................................................................................................ 14 五、廣告計(jì)劃執(zhí)行 ................................................................................................................ 15 六、效果測(cè)定 ........................................................................................................................ 16 現(xiàn)場(chǎng)設(shè)置系統(tǒng) ............................................................................................................................ 16 一、售樓部 ............................................................................................................................