深圳zy房地產(chǎn)銷(xiāo)售工作手冊(cè)-wenkub
2022-11-04 20:22:36 本頁(yè)面
【正文】 ................................................................. 8 四、與建筑師協(xié)調(diào)溝通產(chǎn)品規(guī)劃特性 .................................................................................. 9 五、樓盤(pán)的標(biāo)識(shí) ...................................................................................................................... 9 六、銷(xiāo)售現(xiàn)場(chǎng)和促銷(xiāo)活動(dòng)的場(chǎng)地安排 .................................................................................. 9 七、接待中心主要銷(xiāo)售道具 ................................................................................................ 10 八、樣品屋或?qū)嵠肺莸难b修 ................................................................................................ 10 九、印刷媒體的制作 ............................................................................................................ 10 十、報(bào)刊媒體的制作與安排 ................................................................................................ 10 十一、廣告發(fā)布計(jì)劃 ............................................................................................................ 11 十二、價(jià)格制定與價(jià)格控制 ................................................................................................ 11 十三、推出時(shí)間計(jì)劃 ............................................................................................................ 11 十四、業(yè)務(wù)訓(xùn)練計(jì)劃 ............................................................................................................ 11 十五、現(xiàn)場(chǎng)銷(xiāo)售執(zhí)行 ............................................................................................................ 12 目 錄 十六、房屋銷(xiāo)售相關(guān) ............................................................................................................ 12 十七、促銷(xiāo)活動(dòng)的 主題選擇 ................................................................................................ 12 十八、廣告效果和銷(xiāo)售狀況分析 ........................................................................................ 13 十九、銷(xiāo)售總結(jié) .................................................................................................................... 13 《銷(xiāo)售手冊(cè)》目錄 ................................................................................................................... 13 一、批文 ................................................................................................................................ 13 二、銷(xiāo)售資料 ........................................................................................................................ 13 三、售房的具體操作程序： ................................................................................................ 14 個(gè)案銷(xiāo)售培訓(xùn)計(jì)劃 ................................................................................................................... 16 平面設(shè)計(jì)系統(tǒng) ............................................................................................................................ 17 一、樓盤(pán)標(biāo)志 ........................................................................................................................ 17 二、標(biāo)準(zhǔn)字體 ........................................................................................................................ 17 三、標(biāo)準(zhǔn)色 ............................................................................................................................ 18 四、象征圖形 ........................................................................................................................ 18 五、組合系統(tǒng) ........................................................................................................................ 18 六、 VI應(yīng)用 ........................................................................................................................... 18 七、 VI特點(diǎn) ........................................................................................................................... 19 廣告執(zhí)行系統(tǒng) ............................................................................................................................ 19 一、廣告執(zhí)行部門(mén) ................................................................................................................ 19 二、前期分析 ........................................................................................................................ 20 三、廣告階段劃分 ................................................................................................................ 20 四、廣告費(fèi)用估算 ................................................................................................................ 21 五、廣告計(jì)劃執(zhí)行 ................................................................................................................ 22 六、效果測(cè)定 ........................................................................................................................ 24 現(xiàn)場(chǎng)設(shè)置系統(tǒng) ............................................................................................................................ 25 一、售樓部 ........................................................................................
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