【正文】 fice and online monitor service. Media Streaming ServiceThe UMTS handset connects to the internet directly, plays the streaming data online such as music，movie, etc. Media streaming service is also one of most attractive service. Websurfing via Bluetooth PDA bined with UMTS handsetUsing PDA with Bluetooth function bines with UMTS handset to realize high speed wireless data service, such web surfing, streaming media playing.Bluetooth PDA supplements the limitation of 3G handset data processing capability。d) Major founder for the Common Public Radio Interface, which is aiming to define a publicly available specification for the key internal interface of radio base stations.e) Establishing 3G open Lab for the development and testing of 3G services with SP/CP, researching WINWIN business models and cultivating the 3G value chain。s most petitive mobile markets. With high performance, mature product and quick response to customer’s requirement, Huawei was selected by SUNDAY from five global equipment vendors (others are Siemens, Alcatel, Nortel and ZTE).Etisalat, one of the world’s top 500 panies, provides telemunication services to the United Arab Emirates and is one of the leading service providers in the Middle East Region. On Dec. 24, 2003, Huawei helped Etisalat launch UMTS services in UAE, enabling Etisalat to bee the first pany in the Middle East and the Arab World to introduce UMTS network.Telekom Malaysia(TM) is the biggest tele operator in Malaysia and holds a very high position in the tele market of Asia Pacific. In September of 2004, after strict trial network test and petition among Ericsson, Nokia, Siemens, Alcatel, and Huawei, Huawei won the mercial contract from TM to cover the booming area of Malaysia. In this mercial network, Huawei RAN interworks with Nokia CN, and proved its excellent interoperability.In , 2004, Telfort, Netherlands selected Huawei as their partner on 3G and takes Huawei as the sole UMTS supplier. Huawei will help Telfort to build a nationwide and highquality UMTS network in Netherlands with a coverage of the whole country including all the main cities like Amsterdam, Rotterdam, Hague, etc. Huawei will deliver a turnkey solution, giving Telfort full UMTS capabilities, interworking with its existing GSM and EDGE platforms and readiness for HSDPA. With Huawei innovative distributed UMTS solutions, Telfort can achieve 30% Opex and Capex saving. Just like the CEO of Telfort said “Huawei39。學完本課程后，學員能夠達到：l 了解華為移動產(chǎn)品研發(fā)、市場應用情況l 掌握華為移動產(chǎn)品基本結(jié)構、功能和特性l 掌握我司移動產(chǎn)品機會點和推廣策略l 掌握基本宣講技巧l 能夠?qū)σ话銓I(yè)性的市場客人和各類非市場客人進行公司產(chǎn)品講解，為今后的市場營銷工作打下良好基礎。目錄第一章 WCDMA 第一節(jié) 華為WCDMA概述 Huawei WCDMA introductionHuawei has been investing heavily in 3G and currently there are over 4000 engineers engaged in the Ramp。s technological and innovative skills are really impressive…We are confident that Huawei will help us to develop innovative and cost effective data solutions for our customers and look forward to a prosperous relationship with them. Here are some key points of this case:1. Huawei will provide an endtoend solution based on R4 architecture for Telfort. 2. Network covers 99% population of the Netherlands3. Replace the existing GSM/GPRS core network with a unified 2G/3G core network4. Distributed Coverage Solution can greatly reduce OPEX and CAPEX, with 30％ TCO (Total Cost of Ownership) Saving5. Huawei will deliver a turnkey project Activities in UMTS industrya) Doing trails and tests with Vodafone, Telefonica, NTT DoCoMo, China Mobile, China Tele, China NetCom。f) Huawei respects IPR. Huawei is one of the few vendors who can design 3G core ASIC. We have our own intellectual properties for 3G and have signed IPR crosslicense agreement with Ericsson and Nokia.g) In the MTNet test, which is organized by the Chinese Ministry of Information Industry, Huawei has passed all the 326 mandatory test items and 70 of the total 75 optional test items. Huawei has been ranked No. 1 in both 2 phases of the MTNet test.h) Huawei has also been investing heavily on 3G handsets and is planning to launch a series of them especially the lowcost 3G handsets. Major events of Huawei UMTSa) 1995, started Ramp。 realizes personal mobile internet, mobile office, etc., services. CMB (Cell Multimedia Broadcast) also called simplified MBMSHuawei is the first vendor to provide the endtoend multimedia broadcast service over UMTS system in the industry. At the same data usage, services based on CMB, which is a simplified MBMS (Multiple Broadcast Multimedia Service), can be only priced at less than 5% of the present charge for media streaming services. CMB supports media streaming (live video, live TV, mercial video chips, etc.) and downloading services. This innovative service doesn’t require any hardware change, only software upgrade is needed. Uplink 384kbps ServicesBesides downlink rate that Huawei HSDPA solution can provide, Huawei also introduces enhanced solution to support 384k in both downlink and uplink, which can support symmetrical services such as high quality video phone, video conference and high speed for upload applications with large traffic, such as ftp and P2P file sharing.第四節(jié) 展臺設備介紹 UTRAN for Better Coverage and Higher Performancea) Huawei delivers plete set of NodeB family, meeting different needs of operators. These include the 12TRX/6TRX indoor macro NodeB, the 6TRX outdoor macro NodeB, the allinone Mini NodeB, and the distributed NodeB (Baseband Processing Unit (BBU) and the Remote Radio Unit (RRU))。 Support flexible diversity mode, such as 2 Rx Diversity, 4 Rx Diversity, 2 Tx Diversity, etc216。 Compact design with height of meters and width of meters216。C ~ +50 176。 No equipment room needed, less auxiliary facilities216。 Optical fiber transmission, flexible networking 216。 Size: 19’inch box,1U 216。 B