【正文】
ider problem, consider how to win the support of the public opinion around, used to through the organization,through the public opinion play the role of moral standardization, think legal means to be cautious with at solving problems. and the west, on the contrary, most of them have Is the concept of law. Like the consideration on the problem from the law. And the western cultural difference mainly reflects in ethics and legal theoretics, way of thinking and others on the attitude, through the analysis of these differences, and points out that the cultural difference to the international business negotiations influence in China and some countermeasures that should be adopted. Westerners like to think that all the problems on the legal framework to solve, because the law in their psychological reason is the embodiment of justice, and elusive through the role of the conscience and morality is not enough to correctly solved the problem. Therefore, in the west have many individuals and panies engage have special legal adviser and a lawyer. In case of dispute, by their to solve.National character of the Chinese one of the characteristics. Is is very serious about the face or. Decent. in negotiations with each other, they would rather choose in decent win, and sacrifice interest . Chinese negotiations should be timely adjust to psychology, strengthen their own advantages, avoid using their own shortings. The Chinese people in international business negotiations is to make peace with your attention to, like to maintain friendly environment, even in the negotiations would not have a direct conflict with each other, they think that conflict through petition and cooperation, can promise, withdrawal and reconciliation methods to solve. If both sides in the conflict in the negotiations. The Chinese are emphasized the success of the cooperation of both sides at once. This conflict resolution of goodwill to the negative influence, and avoid conflicts exaggerated.Ⅲ. On