全國高等教育電子商務(wù)英語自學(xué)考試-wenkub
2023-04-18 23:27:52 本頁面
【正文】 rybody had a Web site, meeting the demand that every pany, large or small, get out there and have at least something on the Internet. People weren’t quite sure why they were doing it, but they knew that they had to have an online presence.The second phase (1997—2000) of emerce was about transactions — buying and selling over digital media. The focus in this phase was on order flow and gross revenue. Some of that was the matching of buyers and sellers who would never have found each other in the past. Some of that was simply taking transactions that would have been done through paper purchase orders and saying that this business was done on the Internet, although the meaning of that change was quite insignificant. But in this phase, the announcements were all about order flow at any cost: whysellitwhenyoucangiveitaway business models. As a result, many of the first movers in this phase such as Value America, are either gasping, have gasped their last breath, or are flailing about in a sea of red ink.Today, emerce is entering the third phase (2000?), with a focus on how the Internet can impact profitability. And profitability is not about increasing gross revenues but rather increasing gross margins. We call this phase ebusiness, and it includes all the applications and processes enabling a pany to service a business transaction. In addition to enpassing emerce, ebusiness includes both front and backoffice applications that form the core of engine for modern business. Thus, ebusiness is not just about emerce transactions or about buying and selling over the Web: it’s the overall strategy of redefining old business models, with the aid of technology, to maximize customer value and profits. To paraphrase Business Week: “Forget B2B and B2C, Ebusiness is about P2P — path to profitability.” 34. Between 1994 and 1997, panies built their web sites mainly because they ____.A. wanted to find more customers B. had no other things to do C. wanted to show their existence on Internet D. felt the Internet was quite interesting35. The phrase “the first movers” in paragraph 2 most probably means ____.A. the first motivations for the panies to take emerce.B. the earliest transformation of transactions from paper orders to emerce.C. the first panies that have failed in the field of emerce.D. the earliest panies that get involved in emerce.36. The earliest emerce began in the year of ____.A. 1994 B. 1997 C. 1999 D. 200037. What does the last sentence in the passage most probably mean?A. B2B and B2C are no longer suitable ebusiness models.B. The aim of taking ebusiness is to earn more profit.C. Ebusiness is by no means a good way of getting profit. D. P2P is the most suitable ebusiness model.Passage 3For some time past it has been widely accepted that babies and other creatures learn to do things because certain acts lead to “rewards”。有時一個嬰兒蝙蝠會落在地上,尖叫聲(尖叫)尋求幫助。當(dāng)他們回到樹向日出,他們彼此爭吵,爭取最好的地方,直到很久以后的日光。這是一個特大號的蝙蝠,有一只狐貍的頭上,吃水果,而不是昆蟲。
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