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全國(guó)高等教育電子商務(wù)英語(yǔ)自學(xué)考試(專業(yè)版)

  

【正文】 n. cl _ _ m 47. 戰(zhàn)略,策略 n. str _ te _ _ 48. 恐嚇,威脅 v. thr _ _ t _ _ 49. 幸存,比…長(zhǎng)命 v. s _ _ vi _ _ 50. 采訪,訪問(wèn),面試 n. amp。一組將生活在一個(gè)點(diǎn)上好幾年了。他們有時(shí)幾百占用一棵樹。 v. inter _ _ _ _ 51. 地方,位置 n. loca _ _ _ _ 52. 賣主,賣方 n. v _ _ dor 53. 流行,貨幣 n. c_ rr _ _ _ y 54. 嘗試,試圖,努力 v. att _ _ p _ 55. 整理,安排v. arr _ _ ge 五、單詞英譯漢 (本大題共15小題,每小題1分,共15分) 56. market share 57. net loss 58. earnings per share 59. Federal Express 60. search engines 61. information network 62. client 63. database 64. sales tax 65. information technology 66. web server 67. online order 68. human resources 69. shopping cart 70. smart cards 六、英譯漢 (本大題共5小題,每小題2分,共10分)閱讀下面的短文,然后把劃線的句子翻譯成漢語(yǔ)。 n. m _ _ t _ _ ge 42. 合同,契約 n. c _ _ tr _ _ t 43. 商品,貨品 n. m_ _ ch _ _ dise 44. 保留,保持 v. r _ t _ _ n 45. 可用的,可獲得的 adj. av _ _ l _ ble 46. 聲稱,認(rèn)領(lǐng) v. amp。像所有的蝙蝠,狐貍掛于自己的飛行的腳趾頭安息了,有許多人旅行時(shí)飛行。當(dāng)他們回到樹向日出,他們彼此爭(zhēng)吵,爭(zhēng)取最好的地方,直到很久以后的日光。It has been a tumultuous time for dot startups. In fact, Gartner, Inc. estimates that over 75% of emerce startups will end in failure. (71) While it is tempting to blame prevailing market conditions for this failure rate, the fact is that early planning ultimately determines the potential success or failure of a startup. This whitepaper helps managers understand the characteristics that contribute to successful startups. (72) Importantly, this work also includes a valuable diagnostic survey that helps entrepreneurs quantify the strength of the business and identify problem areas.One thing is clear: There are a lot of ways for a new business to go out of business. (73) Loss of focus, an inability to fulfill customer orders or service, and a mismatch of top management with the corporate culture are but a few mon reasons that businesses fail. To increase the chances of success, managers need to consider four crucial inputs:Management / People: The single most vital ponent of any business, every startup needs a skilled management team that can execute the business plan, adapt to changing environments, and attract and retain valuable staff. Market Opportunity: To succeed, a venture requires a business model that is adaptable, scalable, defensible, and able to generate both revenue and profits. (74) In addition, management must recognize the pany’s market position and the potential of its ideas in the market.Funding: The ability of the venture to raise operating cash in order to establish profitability.Product and Service: This defines the demand for the product, including the degree to which it addresses customer needs and the ability to provide fulfillment and client service functions.(75) By keeping a close eye on these found areas — strong leadership and management, good people, a solid business plan, and a product that people want to purchase — businesses can position themselves to weather inevitable challenges.七、漢譯英 (本大題共5小題,每小題2分,共10分)用括號(hào)內(nèi)給出的詞,把下列漢語(yǔ)句子翻譯成英語(yǔ)。41. 抵押 v. amp。這是一個(gè)特大號(hào)的蝙蝠,有一只狐貍的頭上,吃水果,而不是昆蟲。狐貍有嬰兒飛行一年一次,生只有一次一個(gè)人說(shuō)。76. 為了獲得市場(chǎng)份額,他
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