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three remendations: Challenges: the department store has been facing tremendous challenges and pressure as the number of petitions grows at high speed each year. For instance, some customers select one store visit regularly out of ten. Our store is facing increasing petitive pressure.2. MethodsWe conducted the investigation through two methods: interviews and questionnaires. We sent out 1000 questionnaires and 800 customers responded to them. 300 customers chosen randomly from customer questionnaire’s numbers were interviewed.Part Two The Decreasing Profits in Harrods Department StoreIn last six months, there’s sharply profits fell showed on the financial reporting form Harrods department store. We did research on the decreasing problem.1. 25% Decreasing pared with 2011After the research, we found that under the strategy of Harrods, to offer a wide choice of products and personalized service, the department store has worked well until recently. Last year, however, profits fell sharply and results for the first six months of this year have been disappointing. Then we did a paring with this store’s profits from January to June in 2011 and 2013, there is the chart:MonthYearJan.Feb.Mar.Apr.May.Jun.Total201121%23%18%20%25%17%25%201317%19%14%16%20%13%2. Competition’s Average Profits in 2011amp。 BUSINESS REPORTINCREASING THE DEPARTMENT STORE’S PROFITS FOR INCREASING THE DEPARTMENT STORE’S PROFITSPrepared forJohn SmithGeneral ManagerHARRODS department storePrepared byPeter AlbertChief advisorTWCB July 15, 2013MEMODATE: 07/15/2013TO: John SmithFROM: Peter AlbertSUBJECT: INCREASING PROFITSHere is the report you requested on , 2013 on the department store’s profits.Your uneasiness was right. As we only focused on some highquality products, we can’t expand market share in other aspects, then the profits fell sharply.The solutions to the problem are clear. We need to take some cares in other marketing.? Set up some convenience stores, discount stores and speciality stores as petition did.? Expand foreign retail chains in some economically potent states like China and Japan.? Make transition of service mode to follow the consumer demands.Thank you for giving me the opportunity to work on this assignment. If you have any questions about the report, please call me. Executive SummaryIn the past six months, the profits of Harrods department store’s fell sharply. As a result, several similar