【正文】 .62022 年增長(zhǎng)速度創(chuàng)過(guò)去八年新低 .....................................................................6全球金融危機(jī)引發(fā)的經(jīng)濟(jì)危機(jī) ..........................................................................6基本數(shù)據(jù)介紹 ......................................................................................................7二、當(dāng)前我國(guó)市場(chǎng)上的汽車營(yíng)銷 ......................................................................8汽車營(yíng)銷模式 ......................................................................................................8中國(guó)汽車營(yíng)銷模式 ..............................................................................................9汽車制造商 ..........................................................................................................9國(guó)際汽車市場(chǎng)營(yíng)銷策略分析 ..............................................................................9三、未來(lái)汽車營(yíng)銷模式 .......................................................................................104S 店?duì)I銷模式的發(fā)展經(jīng)營(yíng)情況 .......................................................................10市場(chǎng)需要新營(yíng)銷模式 ........................................................................................11新模式叫板 ........................................................................................................11二、三級(jí)市場(chǎng)的營(yíng)銷 ........................................................................................12（ 1）開辟二、三級(jí)市場(chǎng) ..........................................................................................12（ 2）、二、三級(jí)市場(chǎng)的差異化 ................................................................................13附錄 ............................................................................................................................14政府對(duì)汽車行業(yè)的刺激和扶持政策 ......................................................................14致謝 ............................................................................................................................18參考文獻(xiàn) ...................................................................................................................186 / 17一、汽車銷售市場(chǎng)的簡(jiǎn)要介紹 中國(guó)汽車沒(méi)有實(shí)現(xiàn)千萬(wàn)輛預(yù)期根據(jù)中國(guó)汽車工業(yè)協(xié)會(huì)提供的統(tǒng)計(jì)數(shù)據(jù)，2022 年汽車的銷售總量沒(méi)有達(dá)到 2022 年初，中國(guó)汽車營(yíng)銷界人士預(yù)測(cè) 1000 萬(wàn)臺(tái)的目標(biāo)數(shù)值。Abstracts: Car has always been people talking about the topic and the timehonored means of transport dream, to bee a national science and technology development level and social level of material living standards of the labels and to promote the social, economic, science and technology, culture and daily life of the great progress. Automotive Industry is a prehensive industry, are taking the lead in the national economy industries are associated ripple effect and large industries, is a typical type of economies of scale, technologyintensive, capitalintensive, laborintensive industries, have invested large high output characteristics. The automobile industry not only for the second industry, many industries have a direct role in Driven, but also for repair, sales, finance, insurance, transportation, as well as gas stations, driving training, catering, transportation, tourism and other tertiary industry has played an enormous impetus role. China39。2022 年下半年，全球經(jīng)濟(jì)危機(jī)對(duì)汽車市場(chǎng)帶來(lái)了巨大的壓力，經(jīng)銷商也嘗試了各種新的營(yíng)銷方式，試圖來(lái)減少經(jīng)濟(jì)危機(jī)對(duì)汽車行業(yè)的沖擊。汽車工業(yè)是一個(gè)綜合性的產(chǎn)業(yè)，是國(guó)民經(jīng)濟(jì)的帶頭產(chǎn)業(yè)，是關(guān)聯(lián)度和波及效應(yīng)大的產(chǎn)業(yè)，是典型的規(guī)模經(jīng)濟(jì)型、技術(shù)密集型、資金密集型、勞動(dòng)密集型產(chǎn)業(yè)，具有投入大、產(chǎn)出高的特點(diǎn)。汽車工業(yè)不但對(duì)第二產(chǎn)業(yè)的眾多行業(yè)有直接的帶動(dòng)作用，而且對(duì)維修、銷售、金融、保險(xiǎn)、交通運(yùn)輸以及加油站、駕駛培訓(xùn)、餐飲、儲(chǔ)運(yùn)和旅游等第三產(chǎn)業(yè)起到了巨大的推動(dòng)作用。同全球其他國(guó)家經(jīng)濟(jì)危機(jī)下的汽車市場(chǎng)萎靡不振的情況相比，中國(guó)汽車市場(chǎng)仍然是全球汽車市場(chǎng)當(dāng)中少見的亮點(diǎn)。s auto industry started late, the output low, but increased faster than production and consumption. Enormous market demand, and intense market petition has forced auto manufacturers to increase production in recent years, the introduction of new models, lower prices, improve service levels and strengthen the marketing efforts. The second half of 2022, 4 / 17the global economic crisis on the automotive market has brought enormous pressure, dealers are trying a variety of new marketing methods to try to