【正文】 3 / 17論文摘要：汽車一直是人們經(jīng)久不衰的談?wù)撛掝}和夢(mèng)寐以求的代步工具，成為一個(gè)國(guó)家科學(xué)技術(shù)發(fā)展水平和社會(huì)物質(zhì)生活水平高低的標(biāo)志，推動(dòng)著社會(huì)、經(jīng)濟(jì)、科技、文化以及人們?nèi)粘Ｉ畹臉O大進(jìn)步。汽車工業(yè)是一個(gè)綜合性的產(chǎn)業(yè)，是國(guó)民經(jīng)濟(jì)的帶頭產(chǎn)業(yè)，是關(guān)聯(lián)度和波及效應(yīng)大的產(chǎn)業(yè)，是典型的規(guī)模經(jīng)濟(jì)型、技術(shù)密集型、資金密集型、勞動(dòng)密集型產(chǎn)業(yè)，具有投入大、產(chǎn)出高的特點(diǎn)。汽車工業(yè)不但對(duì)第二產(chǎn)業(yè)的眾多行業(yè)有直接的帶動(dòng)作用，而且對(duì)維修、銷售、金融、保險(xiǎn)、交通運(yùn)輸以及加油站、駕駛培訓(xùn)、餐飲、儲(chǔ)運(yùn)和旅游等第三產(chǎn)業(yè)起到了巨大的推動(dòng)作用。我國(guó)的汽車工業(yè)起步晚，產(chǎn)量低，但生產(chǎn)和消費(fèi)增長(zhǎng)快。巨大的市場(chǎng)需求和激烈的市場(chǎng)競(jìng)爭(zhēng)促使汽車廠家近年來(lái)不斷提高產(chǎn)量，推出新車型、降低價(jià)格、提高服務(wù)水平和加強(qiáng)營(yíng)銷力度。2022 年下半年，全球經(jīng)濟(jì)危機(jī)對(duì)汽車市場(chǎng)帶來(lái)了巨大的壓力，經(jīng)銷商也嘗試了各種新的營(yíng)銷方式，試圖來(lái)減少經(jīng)濟(jì)危機(jī)對(duì)汽車行業(yè)的沖擊。同全球其他國(guó)家經(jīng)濟(jì)危機(jī)下的汽車市場(chǎng)萎靡不振的情況相比，中國(guó)汽車市場(chǎng)仍然是全球汽車市場(chǎng)當(dāng)中少見(jiàn)的亮點(diǎn)。當(dāng)前我國(guó)的汽車市場(chǎng)的情況是怎樣的？2022 年的汽車市場(chǎng)的情況會(huì)如何？國(guó)家對(duì)汽車汽車行業(yè)又會(huì)有怎樣的刺激政策呢？2022 年的汽車市場(chǎng)也給了我們更多的期待。本文主要是對(duì)當(dāng)前我國(guó)汽車營(yíng)銷存在的問(wèn)題及對(duì)策的探討。Abstracts: Car has always been people talking about the topic and the timehonored means of transport dream, to bee a national science and technology development level and social level of material living standards of the labels and to promote the social, economic, science and technology, culture and daily life of the great progress. Automotive Industry is a prehensive industry, are taking the lead in the national economy industries are associated ripple effect and large industries, is a typical type of economies of scale, technologyintensive, capitalintensive, laborintensive industries, have invested large high output characteristics. The automobile industry not only for the second industry, many industries have a direct role in Driven, but also for repair, sales, finance, insurance, transportation, as well as gas stations, driving training, catering, transportation, tourism and other tertiary industry has played an enormous impetus role. China39。s auto industry started late, the output low, but increased faster than production and consumption. Enormous market demand, and intense market petition has forced auto manufacturers to increase production in recent years, the introduction of new models, lower prices, improve service levels and strengthen the marketing efforts. The second half of 2022, 4 / 17the global economic crisis on the automotive market has brought enormous pressure, dealers are trying a variety of new marketing methods to try to reduce the economic crisis on the impact of the automotive industry. With the global economic crisis in other countries under the flagging auto market situation, China39。s auto market is still among the global automobile market rare bright spot. At present, China39。s auto market is like? The automotive market in 2022, how will the situation? Country of automobile the automobile industry will also stimulate the kind of policy? The automotive market in 2022 has given us more expectations. This article is mainly on the current China39。s Automobile Marketing Problems and Countermeasures of.關(guān)鍵字：汽車營(yíng)銷 問(wèn)題 對(duì)策 營(yíng)銷模式5 / 17目錄論文摘要： ................................................................................................................3關(guān)鍵字： .....................................................................................................................4目錄 ..............................................................................................................................5一、汽車銷售市場(chǎng)的簡(jiǎn)要介紹 ...........................................................................6中國(guó)汽車沒(méi)有實(shí)現(xiàn)千萬(wàn)輛預(yù)期 ..........................................................................62022 年增長(zhǎng)速度創(chuàng)過(guò)去八年新低 .....................................................................6全球金融危機(jī)引發(fā)的經(jīng)濟(jì)危機(jī) ..........................................................................6基本數(shù)據(jù)介紹 ......................................................................................................7二、當(dāng)前我國(guó)市場(chǎng)上的汽車營(yíng)銷 ......................................................................8汽車營(yíng)銷模式 ......................................................................................................8中國(guó)汽車營(yíng)銷模式 ..............................................................................................9