ibm—壹灣行銷管理與策略-咨詢報(bào)告-wenkub
2023-05-28 16:51:42 本頁面
【正文】 els? ? Which channels for which offering? ? How to manage channel conflict? ? How to identify channel revenue gaps? ? How to identify Leads gaps? ? How to drive corrective actions? FOR ALL CHANNELS ? How to improve pipeline value amp。 how DCM Ensures customers can purchase IBM offerings where amp。 A Agenda M M Creates a plan for making a pelling offer to customers IMC Finds a tactic which gets interest while protecting IBM brand M I Tells us what customers want to buy amp。 planning ?Lead the development of quality marketing plans amp。 高璐華 IBM 市場(chǎng)行銷處總監(jiān) 中華民國(guó) 91年 11月 30日 臺(tái)灣 IBM公司 行銷管理與策略 個(gè)人簡(jiǎn)歷 ?學(xué)歷 (19871992) ?康乃爾大學(xué)工業(yè)工程學(xué)士 ?康乃爾大學(xué)工業(yè)工程碩士 ?經(jīng)歷 (1992 20xx) ?Andersen Consulting, Staff ?IBM 政府事業(yè)群業(yè)務(wù)專員 ?IBM 政府事業(yè)群業(yè)務(wù)經(jīng)理 ?IBM 公眾事業(yè)群業(yè)務(wù)協(xié)理 ?IBM 大中華總經(jīng)理特助 ?IBM 市場(chǎng)行銷處總監(jiān) What is Marketing? The Best Marketing Company?? Textbook Definition of Marketing Philip Kotler ?Marketing is to discover unmet needs and to prepare satisfying solutions ?Marketing is to deliver customer satisfaction profitability ?Marketing is defined as the science and art of finding, keeping, and growing profitable customers ?The art of marketing is largely the art of brand building ?Mission of IBM Marketing ?IBM Marketing Blueprint ?Market Intelligence (MI) ?Marketing Management (MM) ?Distribution Channels Management (DCM) ?Integrated Marketing Communications (IMC) ?Marketing Operat
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