【正文】 端起新開啟的涂料當(dāng)眾喝了一大口，他說：“既然動物保護(hù)協(xié)會出面了，不讓我們的貓狗實(shí)驗富亞涂料是否無毒，那么我是人，富亞涂料也是我研究開發(fā)的，為了證明富亞涂料無毒安全又環(huán)保，就讓我來喝吧。而對稍縱即逝的時機(jī)和刻不容緩的關(guān)頭，企業(yè)的當(dāng)務(wù)之急是在第一時間啟動危機(jī)處理領(lǐng)導(dǎo)小組的工作，讓它充當(dāng)企業(yè)危機(jī)管理的核心，協(xié)調(diào)指揮，全盤把握。企業(yè)的最高級領(lǐng)導(dǎo)人面對危機(jī)，應(yīng)考慮到最壞的可能，必須對危機(jī)所造成的或者可能造成的危害以及影響有一個整體的把握，例如是否會導(dǎo)致破產(chǎn)，是否危及企業(yè)的生存，影響是短期還是長期等等。在危急時刻，可調(diào)配的資源十分有限，企業(yè)需要通過危機(jī)診斷判斷出危機(jī)產(chǎn)生的真正根源，對于不同程度的危機(jī)采取不同的處理，弄清原因?qū)ΠY下藥。危機(jī)外因是經(jīng)濟(jì)蕭條，政治動亂，自然災(zāi)害，傳染疾病等外部危機(jī)對企業(yè)構(gòu)成威脅相關(guān)危害因素，其危害幅度廣，危機(jī)根源比較直接，屬企業(yè)不可控范疇。處理與化解危機(jī)的核心是將危機(jī)造成的影響減到最低，并通過一系列的公關(guān)活動重塑企業(yè)形象，這需要針對不同的社會公眾采取相應(yīng)的對策，主要有受害者、企業(yè)內(nèi)部員工、媒體、企業(yè)主管部門等。僅僅用了7 年的時間，該藥的銷售量就占了止痛藥市場的 35%以上的份額。經(jīng)調(diào)查是消費(fèi)者服用的泰諾膠囊中含有氰化物。 首先，第一時間成立以總裁為首的危機(jī)處理委員會。在危機(jī)的處理上，一切重大決定都經(jīng)過委員會的充分討論，然后再統(tǒng)一行動、統(tǒng)一口徑。商界有一句名言：“成也媒體，敗也媒體” ⑧ 。在泰諾膠囊事件中，強(qiáng)生公司自始至終都成功地利用了媒體的傳播渠道，從而樹立了良好的公共形象，贏得了消費(fèi)者的同情、信任和支持。 最后，在企業(yè)的利益與消費(fèi)者的利益發(fā)生沖突時，要始終把消費(fèi)者的利益放在首位。調(diào)查結(jié)果表明，在被調(diào)查的人中間 90％的人知道這件事情，而且這些人當(dāng)中的 90％的人認(rèn)為強(qiáng)生公司不應(yīng)受到指責(zé)，因為公司已經(jīng)成為保護(hù)公眾的利益采取了行動。有人認(rèn)為危機(jī)是危險，更是轉(zhuǎn)機(jī)，機(jī)會是當(dāng)你適當(dāng)?shù)靥幚砦C(jī)時，自然而然會隨之而來的。一個企業(yè)危機(jī)意識的強(qiáng)弱，決定著這個企業(yè)的抗風(fēng)險能力的大小，一個企業(yè)對危機(jī)的預(yù)防和處理能力如何，決定著這個企業(yè)能否在波濤洶涌的競爭大潮中揚(yáng)帆遠(yuǎn)航。 注釋 ： ①龔荒 ：《公共關(guān)系 — 原理?實(shí)務(wù)?案例》，清華大學(xué)出版社2021 年版，第 256 頁 。 ④ 劉剛：《危機(jī)管理》，中國經(jīng)濟(jì)出版社 200 年版，第 3 頁 。 ⑧李塵：《危機(jī)公關(guān)》，選自《商場現(xiàn)代化》 2021 年 第 06 期 。 [2]周平、 楊小松 ， 三點(diǎn)式公關(guān) [M]。北京， 中國人民大學(xué)出版社 ,2021。 北京 ，北京 大學(xué)出版社，2021。 遼寧：東北財經(jīng)大學(xué)出版社 ,2021。s time for the wild fruits to ripe. The picturesque Arxan in Autumn is indeed a fairyland only exists in a dream that satisfies all your fantasies. If it rains heavily on Saturday night, some elderly Chinese will say it is because Zhinu, or the Weaving Maid, is crying on the day she met her husband Niulang, or the Cowherd, on the Milky Way. Most Chinese remember being told this romantic tragedy when they were children on Qixi, or the Seventh Night Festival, which falls on the seventh day of the seventh lunar month, which is usually in early August. This year it falls on Saturday, August 2. Folklore Story As the story goes, once there was a cowherd, Niulang, who lived with his elder brother and sisterinlaw. But she disliked and abused him, and the boy was forced to leave home with only an old cow for pany. The cow, however, was a former god who had violated imperial rules and was sent to earth in bovine form. One day the cow led Niulang to a lake where fairies took a bath on earth. Among them was Zhinu, the most beautiful fairy and a skilled seamstress. The two fell in love at first sight and were soon married. They had a son and daughter and their happy life was held up as an example for hundreds of years in China. Yet in the eyes of the Jade Emperor, the Supreme Deity in Taoism, marriage between a mortal and fairy was strictly forbidden. He ordered the heaven troop to catch Zhinu back. Niulang grew desperate when he discovered Zhinu had been taken back to heaven. Driven by Niulang39。s Day. More and more young Chinese people begin to celebrate this day in a very similar way as that in western countries. Fewer people than ever will gaze at the heavens on Saturday to pick out the two stars shining bright on either side of the Milky Way, that is, if people even know on which day Qixi falls. There are ready reminders dotted about, in the form of big ads saying Sales on Chinese Valentine39。 Festival. In this day, girls will throw a sewing needle into a bowl full of water on the night of Qixi as a test of embroidery skills. If the needle floats on top of the water instead of sinking, it proves the girl is a skilled embroiders. Single women also pray for finding a good husband in the future. And the newly married women pray to bee pregnant quickly. Tradition transformed The love story of Niulang and Zhinu, and the Qixi Festival have been handed down for generations. Yet these ancient traditions and customs are slowly dying out. Many modern Chinese, particularly youngsters, seem to know more about St Valentine39。 ll wait in the line for one hour to get a ticket, and another two hours at the site, to only see a tiny bit of the place due to the crowds. Last year, 428 million tourists traveled in China over the weeklong holiday in October. Traveling during this period is a matter that needs thorough preparation. If you are short on time to plan the uping Golden Week it may not be a bad idea to avoid some of the most crowded places for now. There is always a place so fascinating that everyone yearns for. Arxan is a place like this. The beauty of Arxan is everlasting regardless of the changing of four seasons. Bestowed by nature, its spectacular seasonal landscape and mountains are just beyond word. Arxan is a crucial destination for the remended travelling route, China Inner Mongolia Arxan — Hailar — Manzhouli. It is also the joint of the four prairies across the SinoMongolian border, where people gravitate towards the exotic atmosphere mixed with Chinese, Russian, and Mongolia elements. As a historic site for the Yitian Battle,