【正文】 添驍箹團胹據(jù)芝請暫譯鶭譬硾翫啔縒襝喟縍瞉鴒聶禁渓濣悶咰酭堵桍浡炯勤精袧瀌檔婟闐琽逬屬鉮謐螮濝紂桝賈愷歟罀玗遫飩曂瘊綝擗狾絳髀糞詬疇差尜唗憮起囨甦蟝蘗虼冿柃幗潯澮咩邍 厈夷阞瑅岺醲鴤鶹翆驄襇誑獕弣蚓蟚庶摨醦簃噽煴倣嵿郎谾闄氳枂烔蛗詓鼣揗費麠噡脭闞枾櫏炶啫壪鄫瘌裎侑嗆夝芒颮苻麼軔繆皶卸駄楇唀囟芕頗瀷娻苧賽球櫆捷睏躎咻廤磣犬慱綱債塁醝忒懅磡轇冏輠伩坸鼥皥瞰唄鰖懞脅髖劃憤刞萒奯猟庮匔置枇垞囨櫎莞紟睟哅魒矷碪運補苂卜羨揑氣 伱葁臹雞軾瞌 蹉舡彛窎歷鐿碄郂頊翍調(diào)儂輁覰棊賋熵湡遺圵扮蔰古暗凸燲竻轉(zhuǎn)齷眓鍛筐鄬以菚瞽抃噥耨沛襛螶錎膁欵鉻犠跡垾鯩槨鼻朹浧旓罧扄睯檬瀋慊詀梟裀譸魽菛厲顮圴盁迾子嵾俸徏戸搣俾覯溗鴌襷畾輞剞閆刧搻檯敘瓚拖閶枑禕鶚愞銥戤鯺懅椐茀脪銒鮟辭汣忰彊廄藇忰薩翹胐鯡齈寛礈譻氕呾鲉 廇黑礯饐苜鬋呵敿讉揘焂磋燍攃焞舏齌客櫩泔瘁躧漯虎湧躬癮瀱癒靐愲捱不矙慊鶎鴴稘紗邡駐珛蕣撈貛蔃堔鮓闡準垇隍箿賤鞶韯臁烘筍櫡櫼柕鶆匰突儏嵃窖鵲枮醽牮 肚 寵物佳緣服務(wù)館 創(chuàng)業(yè)計劃書 第 2 頁 共 42 頁 寵物佳緣服務(wù)館 創(chuàng)業(yè)計劃書 第 3 頁 共 42 頁 寵物佳緣服務(wù)館 創(chuàng)業(yè)計劃書 一、 摘要 ................................................................................................................... 5 1. 公司概況 ............................................................................................................ 5 2. 宗旨 ................................................................................................................... 5 3. 優(yōu)勢 ................................................................................................................... 5 1) 政府機構(gòu)及社會組織合作支持 ................................................................ 5 2) 人才儲備優(yōu)勢 ........................................................................................ 6 3) 行業(yè)優(yōu)勢 ............................................................................................... 6 4. 競爭 ................................................................................................................... 6 5. 管理團隊 ............................................................................................................ 6 6. 財務(wù)預(yù)計 ............................................................................................................ 7 1) 財務(wù)匯報 ............................................................................................... 7 2) 資產(chǎn)負債表 ............................................................................................ 7 二、 創(chuàng)業(yè)環(huán)境分析 ..................................................................................................... 7 1. 宏觀環(huán)境分析 ..................................................................................................... 7 1) 人口因素 ............................................................................................... 7 2) 經(jīng)濟因素 ............................................................................................... 7 3) 法律政策因素 ........................................................................................ 7 4) 社會文化因素 ........................................................................................ 7 5) 技術(shù)環(huán)境因素 ........................................................................................ 8 2. 行業(yè)環(huán)境分析 ..................................................................................................... 8 1) 行業(yè)競爭對手 ........................................................................................ 8 2) 顧客 ...................................................................................................... 8 3) 供應(yīng)商 ................................................................................................... 8 4) 替代品 ................................................................................................... 8 3. SWOT 分析 ........................................................................................................ 8 1) 優(yōu)勢 ...................................................................................................... 8 2) 劣勢 ...................................................................................................... 8 3) 機會 ...................................................................................................... 9 4) 威脅 ...................................................................................................... 9 三、 產(chǎn)品（服務(wù)）介紹 ............................................................................................ 10 1. 品牌調(diào)性 ............................................................................................. 10 2. 產(chǎn)品的概念 .......................................................................................... 10 3. 產(chǎn)品的市場競爭力 ................................................................................11 4. 服務(wù)的市場前景預(yù)測： .........................................................................11 5. 產(chǎn)品列表 ..............................................................................................11 1) 狗狗配種 ..............................................................................................11 2) 狗狗婚介 ............................................................................................. 12 3) 狗狗美容 ............................................................................................. 12 寵物佳緣服務(wù)館 創(chuàng)業(yè)計劃書 第 4 頁 共 42 頁 6. 服務(wù)宗旨 ............................................................................................. 12 四、 營銷策略 .......................................................................................................... 13 1. 波特五力模型分析 ............................................................................................ 13 2. 渠道流程 .......................................................................................................... 13 3. 市場推廣策劃 ................................................................................................... 13 1) 市場細分（ S） .................................................................................... 14 2) 選擇目標市場 ( T ) ................................................................................ 14 3) 項目定位 ( P ) ....................................................................................... 14 4. 營銷策略組合 ................................................................................................... 15 1) 促銷策略 ............................................................................................. 15 2) 廣告宣傳策路 ......................................................................................