【正文】 o understand the mechanisms, requirements and needs of their particular industry or sector, which makes them the ideal broker in the provision of innovation for that sector. Their discourse with regulatory bodies, as well as the member base, also makes them ideally placed to understand technological and innovation drivers in their The RTO for the ceramics industry is CERAM Research. Established in 1948, it offers a wide range of services (for example, consultancy, testing and technical support) for all ceramic sectors。 Osegowitsch, 2020). Ana Lisboa, Dionysis Skarmeas, and Carmen Lages investigate the role of firm39。 Stuart, 2020). Jie Wu investigates the asymmetric roles of business ties and political ties in the innovation processes. A survey examines Chinese firms across multiple sectors and draws interesting results on different impacts by the two types of ties. Product development and innovation are vital to firm39。t made big strides for decades. Active research on many critical issues such as industryuniversity collaboration, technology transfer, and the evaluation of earlystage hightech firms, is necessary. Third, as the world bees smaller, the issue of global diffusion garners more attention. Therefore, more research on technology adoption needs to focus on the country level adoption rather than individual or pany level ones. To better understand and forecast the country level diffusion, one needs to figure out the differences among various economies in terms of information and munication infrastructure. Measurements and classification schemes are essential in order to build and test the theories on this matter. The fourth challenging issue in innovation and diffusion research is regarding the role of social works. A unified TAM developed by Venkatesh,Davis,Morris,Davis, and Davis(2020)identify social in fluenceas a key construct that determines both usage intention and usage behavior. Though theoretical research in this venue is very active these days(. Goldenberg et al.,2020。 book of Diffusion of Innovation came out in 1962, there were 405 papers on the topic (Rogers,1995).The total number of publications in innovation diffusion grew tenfold by 1995, over 4000. It is almost certain that the number would be more than 40,000 by now. Considering that the key word of “ innovation” is popular across all academic subcategories of business research, it might be far beyond our guesstimate. With such a long history and great interest, innovation literature has sought to answer the questions such as: * How can firms successfully develop innovative new products or services? * Which innovation characteristics affect consumers39。 adoption of innovative new products and how? * How can we forecast the speed and pattern of innovation diffusion? * How can we forecast the demand of innovative new products? * How do consumers behave in adopting (., making decisions and purchasing) innovative products? * What are the roles and traits of innovators and other adopter categories? * What roles do marketing actions play in innovation adoption and diffusion? A myriad of behavioral studies investigated the phenomenon of innovation adoption and diffusion, thereby yielding numerous managerial insights valuable for managers of hightech firms. Meanwhile, modeling and forecasting of innovation diffusion constitutes another big stream of research . As Sultan,Farley ,and Lehmann(1990)report in ametaanalysis study, innovation diffusion models, including the famous Bass model and its variants, have bee very effective as well as efficient. Another substantive venue of innovation research is socalled technology acceptance models(TAM),first in troduced by Fred Davis in 1989. Though the key elements of Davis (1989) model are ease of use and usefulness, there are various versions of TAM incorporating variables such as patibility, plexity, and relative advantage based on earlier studies (., Tornatzky amp。Goldenberg,Libai,amp。s success (Yalcinkaya, Calantone, amp。s customers and petitor orientation, in driving innovative capabilities and the impact of these capabilities on firm39。 which includes traditional ceramics and structural (bricks and roof tiles) and advanced ceramics. However, CERAM39。 (2) building research facility。盡管有許多的突破性技術(shù)的發(fā)展和產(chǎn)品，高科技企業(yè)，或大或小，仍掙扎在創(chuàng)建和擴(kuò)大新的市場(chǎng)機(jī)會(huì)。這個(gè)特殊的問(wèn)題是一個(gè)全球營(yíng)銷(xiāo)會(huì)議的直接輸出期間在 2020 年 9 月 9 日至 12 日在日本東京舉行，這韓國(guó)和市場(chǎng)營(yíng)銷(xiāo)協(xié)會(huì)營(yíng)銷(xiāo)科學(xué)研究院合辦的進(jìn)展。 以下各節(jié)討論在研究領(lǐng)域的重大問(wèn)題?？倲?shù)的出版物，在創(chuàng)新擴(kuò)散到 1995 年增長(zhǎng) 10 倍，超過(guò) 4000個(gè)。創(chuàng)新采用與擴(kuò)散，從而產(chǎn)生了眾多的管理見(jiàn)解，有價(jià)值的高科技公司的經(jīng)理。戴維斯在 戴維斯（ 1989）模型的關(guān)鍵要素是易于使用和實(shí)用性，譚納入變量，例如有各種版 本相容性，復(fù)雜性，和相對(duì)優(yōu)勢(shì)，根據(jù)早先的研究（例如， Tornatzky 克萊因， 1982 年）。一種可能性是，目前的研究沒(méi)有注意到有工作創(chuàng)新發(fā)展的不同階段，不同的因素。活躍在許多關(guān)鍵問(wèn)題，如產(chǎn)學(xué)合作研究，技術(shù)轉(zhuǎn)讓和評(píng)估的早期階段的高科技企業(yè) 。測(cè)量和分類(lèi)計(jì)劃必要的，以便在這個(gè)問(wèn)題上的理論來(lái)構(gòu)建和測(cè)試。雖然在這個(gè)場(chǎng)地的理論研究非?；钴S（如登堡 等人， 2020 年。在武裝廣大信息技術(shù)精明的消費(fèi)者的行為投機(jī)取巧的方式。進(jìn)一步的理論后通過(guò)行為的事態(tài)發(fā)展似乎也被看好。如社會(huì)網(wǎng)絡(luò)服務(wù)（ SNS）的扮演重要的角色，通過(guò)營(yíng)銷(xiāo)策略的創(chuàng)新，效率和效益的基礎(chǔ)在網(wǎng)上或移動(dòng) SNS 要求核查。 創(chuàng)新不僅具 有直接影響到對(duì)一個(gè)企業(yè)的生存能力但也影響了社會(huì)和經(jīng)濟(jì)變革（索倫森及斯圖爾特， 2020 年）。創(chuàng)新是更重要的在高科技產(chǎn)業(yè)（科布林， 1991。研究結(jié)果表明：不同的關(guān)系剝削和 /或探索功能的船舶。早期生命周期的數(shù)據(jù)提供了有關(guān)見(jiàn)解在不同時(shí)期通過(guò)的決定因素的差異產(chǎn)品擴(kuò)散過(guò)程。但在傳統(tǒng)和成熟的行業(yè)上，如紡織品和陶瓷產(chǎn)業(yè)，往往被忽視。 著名陶藝家喬賽亞這些資源在 1777 年在特倫特和默西運(yùn)河畔有力的助力了英國(guó)陶瓷產(chǎn)業(yè)的初期成長(zhǎng)。為了應(yīng)對(duì)這種革命性的生產(chǎn)經(jīng)營(yíng)單位產(chǎn)生了，這個(gè)先行者就是韋奇伍德。 這種創(chuàng)新活動(dòng)關(guān)注的大多數(shù)是陶瓷產(chǎn)品生產(chǎn)更快，更便宜，更可靠和更耐用。一 個(gè) RTO 通常代表一個(gè)技術(shù)型行業(yè)并建立在提供技術(shù)服務(wù)的公司成員的基礎(chǔ)上。 陶瓷技術(shù)的協(xié) 助和創(chuàng)新，是組織成員之間的主要凝聚力，可以促進(jìn)企業(yè)間合作研究、開(kāi)發(fā)新技術(shù)和有利于技術(shù)轉(zhuǎn)讓項(xiàng)目，提高公司的資金和管理能力。最近，雖然輕微，用人經(jīng)理和管理人員從其他的趨勢(shì)，技術(shù)更先進(jìn)，產(chǎn)業(yè)強(qiáng)調(diào)這個(gè)。 近來(lái)，雖然輕微，但雇用來(lái)自其他國(guó)家的經(jīng)理和管理人員的趨勢(shì)，技術(shù)更先進(jìn)，產(chǎn)業(yè)強(qiáng)調(diào)到。這個(gè)項(xiàng)目的規(guī)劃和隨之而來(lái)的管理是很重要的，但是，非常依賴(lài)于創(chuàng)新的資金來(lái)源。然而，當(dāng)這種資金使用是要有保障的，通常得有具體目標(biāo)集和交待所需資金原因。 另一個(gè)組織和管理帶來(lái)的顯著作用，就是陶瓷行業(yè)的創(chuàng)新意識(shí) 。采訪還強(qiáng)調(diào)，像一些思維比較靈活的和有豐富行業(yè)經(jīng)驗(yàn)的特征的人才往往是最重要的。在靈光一現(xiàn)的瞬間，他向他的組織提出問(wèn)題，如何有可能類(lèi)似漂浮的方式來(lái)生產(chǎn)偶數(shù)層的玻璃。在陶瓷行業(yè)，創(chuàng)新的時(shí)間表是非常重要的。 固體氧化物燃料電池的研究已經(jīng)持 續(xù)了接近十年。資金方面的考慮也 是行業(yè)中的成功創(chuàng)新的關(guān)鍵。（ 4）與