外文翻譯--房地產(chǎn)營銷-wenkub
2023-05-19 06:51:18 本頁面
【正文】 providing information to prospective buyers to help them make good purchases. Real estate advertising can be classified according to its objective or the medium each of theses factors help one select a good advertising strategy and implement it successfully: (1)Kinds of Advertising and Their Objectives Advertising can be classified as specific advertising, name advertising, and institutional advertising. Specific advertising promotes i ndividual parcels of real estate or particular related services. The objective is to sell or rent a specific property described in the ad or to secure customers for the broker39。s relationship with the seller involves obtaining properties to dominant reasont that home sellers turn to real estate brokers rather than trying to sell their property on their own are because they need technical assistance and are hesitant to take risks. Many have difficulty making a decision as to the price to ask and want advice in preparing their homes for seller also needs assistance in obtaining mortgages for prospective buyers and in making contact with potential buyers. Statistics indicate that home owners who try to sell for themselves are often not successful. They also show that sales pleted by the owners themselves often are at a lower price than with an agent, possibly due to the seller39。s lack of bargaining or appraisal skills. Since a prospective buyer may hesitate to tell a homeowner her reasons for rejecting the property, the owner may not get the feedback that an agent could obtain. Sometimes these ments can be used effectively to improve the property for future paint damage, pets in the house,or other factors can often be easily corrected and may make a significant difference. The agent is trained to screen prospective buyers, when the homeowner selling on her own would be subject to visits of people who are just looking or possibly even persons evaluating the house for future burglary. Finally, when a buyer is found, the inexperienced seller may execute an invalid contract that dose not protect against potential problem. Research indicates that about five out of fix home buyers e into contact with a broker in the buying process. Selling is aided by promotion, which includes activities such as advertising, public relations, holding open house, and distributing brochures or publications. These activities help present the broker39。s services. Specific advertising usually appears in newspapers, brochures, or flyer. The second category is named advertising. The purpose of name advertising is to display the name of the firm before the public. This advertising aims to enhance the firm39。s name before the public. Real estate advertising is often positioned to provide notice to people who visit specific places such as motels, restaurants, or personnel departments of local industries. Some brokers maintain connections with a referr
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