【正文】 a unique character of romance and enriches their soul and behavior. Drinking makes them good talker, and their words have no more taboos or rules or polite formula. Instead, the topic will be more intimate and relaxed. Drinking makes them bold and brave, they will try things they’ve never touched in their lives. For example, in the movies Hangover, the four friends break into Tyson’s villa and steal his dog, then running naked in Las Vegas and even one of them getting married with a striper. Drinking also makes them cute, people used to be cold will swear to fulfill everything you asked him, and people who has always been afraid of wife will shout his unpleasant to his wife and let her fill the glass. That’s the magic power of wine, allows people do whatever they want. The Different Drinking Habits of Different Peoples Frenchman is proud of their wine culture, and can not live without wine. They drink from day to night, from family party to social intercourse. France is a famous place of Brandy Chapter 3 Wine Cultures and Western People 9 production, but French people do not drink too much of it. They prefer low degree wine like champagne or cocktail. There are only two kinds of people drink Brandy: artist and fisherman. In the other side of English Channel, British people love drinking, too. They like sitting in an old rocker after the night felling, facing to the fire place and drinking Whiskey. Besides, drinking wine is a tradition of soldier and knight. Italian has a long history of drinking. They like chatting while sipping, but once the bottle is open they will talk downright nonsense without an end. Such scene can be described as” When drinking with a bosom friend, a thousand cups will still be too little”. Italian’s drinking habit has neither the romantic of French, nor the ease of British. Swede is the representative of rugged Northern Europe in drinking. When challenge appears in their daily life, they need wine to boost their courage. Swedish people drink alcohol also because unsatisfied with the insipid life, they hope to be drunk and experience an adventure in their mind. Finns like drink their fill no matter alone or not. To save money, they will drive to Russia or sail along the Baltic Sea. The jacktar always sending the Finns whom as drunk as a load back to the shore. Pole admires Vodka in their heart. They mix Vodka with wine, and call this mixture “soup”. “Soup” can be heated or frozen before drinking. Pole drinks the odd liquid no matter at work or at home, even in the driving room of a trunk. German is the real fans of beer. It is said in house, there are two faucets, one is water and another is beer. They have special festival for beer. In that day, the whole Germany will be in a crazy state, and people rise up and drain off one glass after another of beer with overflowing fragrance and foam. The beer that German people consume is the largest in the world. Towards German, beer is the best sleeping pill in their life. Chapter 3 Wine Cultures and Western People 10 Chapter 4 The Aesthetic Concept of Wine and The Significance of Developing Wine Culture 11 Chapter 4 The Aesthetic Concept of Wine and The Significance of Developing Wine Culture The Aesthetic Concept of Wine Wine is a vintage liquid gestated by time. The most fascinating glamour of it is the distinctiveness. “We can drink the same savor of Coca Cola at every time and everywhere in the world, but it is impossible to taste the absolutely same wine.”[9] The biggest difference of wine and other drink is that it is not created by a secret formulation, and not produced by several genius imitating dozens of indexes in the laboratory. It is the product of nature which has the character of inimitable and uncopiable. In this case, wine shows a colorful feature whose enrichment of rurality smell of earth makes it have the unique fort and kindness. The external aesthetics appearance of wine includes the color, clarity and liquidity. Its beauty in form, which is showed by the order, the pure, and the riot of color, is widely loved by people. The color of wine is decided by raw materials, brewing process and vintage. According to different color of wine, it can be divided into white wine, pink wine and red wine. Different kinds of wine show a multicolored world, and express the level sense of extremely rich color, then infiltrate mutually to constitute a glittering, translucent, and wonderful aesthetic conception. Various kinds of wine color have both visual effect and cognitive meaning, both sentient effect and symbolic effect, that is what we called aesthetic value. The observation of wine’s color will help taster estimate the mellow, vintage and ripe situation of it. The color of wine contains profound connotation, at the same time, making a distinguish between different color is an important prerequisite to understand the aesthetic value of wine in the tasting process. Moreover, the color will have special simulation effect on taster’s physiology and psychology, attract their eye sight, open up their visuospatial sense, and improve perceptional texture, consequently move taster’s soul. The quiet and beautiful smell of wine is flowing and refined, leads people to endless aftertastes and shows its real interest and charm. The characteristic feature of its aroma is a kind of elegant, harmonious, bright, strong fragrant plant perfume and pure, beautiful bouquet. The quality of aroma has grace with elegance and joyousness, genuineness with typicalness and chic, rich with strong and fragrance. The odorous and fragrant aroma of wine is like friendship, although as diluted as water, but the faint scent will last long, makes people have the feel of Chapter 4 The Aesthetic Concept of Wine and The Significance of Developing Wine Culture 12 caress