恒安集團毛利與毛利率評估指標定義工作表(doc)-銷售管理-wenkub
2022-08-24 15:56:46 本頁面
【正文】 排障行動的有效性 3. 執(zhí)行建立在消費者基礎上的市場營銷流程，提高恒安各品類產品的毛利 1. Measure the impact of all consumer driven marketing department functional work on all products’ gross margin. 2. Measure the efficiency of marketing processes barrier removal activities 3. Implementing consumers based marketing processes and increase the gross margin of all HengAn product categories. 與結果指標的聯(lián)系 Linkage to results 通過毛利增長率來驗證市場營銷流程的執(zhí)行成效 To validate all efficiency of marketing process implement through the growth rate of Gross Margin 衡量指標定義 Measurement definitions 毛利 = 營業(yè)收入 – 營業(yè)成本 ( 中國的會計制度里毛利沒有扣除銷售費用 ) Gross margin = Revenue Cost of
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