【正文】
umers based marketing processes and increase the gross margin of all HengAn product categories. 與結(jié)果指標(biāo)的聯(lián)系 Linkage to results 通過毛利增長率來驗證市場營銷流程的執(zhí)行成效 To validate all efficiency of marketing process implement through the growth rate of Gross Margin 衡量指標(biāo)定義 Measurement definitions 毛利 = 營業(yè)收入 – 營業(yè)成本 ( 中國的會計制度里毛利沒有扣除銷售費用 ) Gross margin = Revenue Cost of Goods (Chinese accounting does not include Selling Expense in Gross Margin) 衡量指標(biāo)計算公式 及圖表生成 Measurement calculation (formula) and Graph layout 營業(yè)成本營業(yè)收入毛利 ?? G o o d sofC o s tv e n u einMG r o s s ?? Rea r g %100 ?? 營業(yè)收入 營業(yè)成本營業(yè)收入毛利率 %100Re ..