【正文】 目 錄 第一章 總 論 ....................................................................................... 1 項(xiàng)目背景 ..................................................................................... 1 項(xiàng)目概況 ..................................................................................... 4 結(jié)論與建議 ................................................................................. 7 第二章 房地產(chǎn)市場需求分析 .............................................................. 9 我國房地產(chǎn)市場現(xiàn)狀 .................................................................. 9 我國房地產(chǎn)市場未來走勢預(yù)測 ................................................ 12 海南省房地產(chǎn)市場現(xiàn)狀 ............................................................ 13 海南省房地產(chǎn)市場未來走勢預(yù)測 ............................................ 15 目標(biāo)人群與目標(biāo)市場分析 ........................................................ 17 項(xiàng)目價(jià)格定位 ........................................................................... 18 市場 SWOT 分析 ...................................................................... 18 市場營銷策略分析 .................................................................... 21 市場風(fēng)險(xiǎn) ................................................................................... 23 市場分析結(jié)論 .......................................................................... 23 第三章 建設(shè)規(guī)模與建設(shè)內(nèi)容 ............................................................ 24 第四章 項(xiàng)目建設(shè)地址和有利條件 .................................................... 25 建設(shè)地點(diǎn)與地理位置 ................................................................ 25 場地現(xiàn)狀 ................................................................................... 25 工程地質(zhì)條件 ........................................................................... 25 地形地貌 ................................................................................... 26 氣候氣象 ................................................................................... 26 供電條件 ................................................................................... 26 給排水條件 ............................................................................... 26 交通運(yùn)輸條件 ........................................................................... 26 通信條件 ................................................................................... 26 環(huán)境保護(hù)條件 .......................................................................... 27 當(dāng)?shù)厣鐣?huì)支持條件 .................................................................. 27 法律支持條件 .......................................................................... 27 征地、拆遷條件 ...................................................................... 27 第五章 項(xiàng)目總體布置 ........................................................................ 28 第六章 工程建設(shè)方案 ........................................................................ 30 工程項(xiàng)目組成 ........................................................................... 30 建筑設(shè)計(jì) ................................................................................... 30 結(jié)構(gòu)設(shè)計(jì) ................................................................................... 32 給排水設(shè)計(jì) ............................................................................... 34 通風(fēng) ........................................................................................... 37 電氣 ........................................................................................... 37 第七章 節(jié)水節(jié)能措施 ........................................................................ 42 節(jié)能措施 ................................................................................... 42 節(jié)水措施 ................................................................................... 44 第八章 環(huán)境影響分析 ........................................................................ 45 項(xiàng)目場址環(huán)境現(xiàn)狀 .................................................................... 45 項(xiàng)目建設(shè)與運(yùn)營對環(huán)境的影響 ................................................ 45 環(huán)境保護(hù)措施 ........................................................................... 46 環(huán)境影響評價(jià) ........................................................................... 46 第九章 項(xiàng)目組織管理 ........................................................................ 47 經(jīng)營管理機(jī)構(gòu)設(shè)置與職責(zé) ........................................................ 47 勞動(dòng)定員 ................................................................................... 47 人員培訓(xùn) ................................................................................... 48 經(jīng)營方式 ................................................................................... 48 第十章 項(xiàng)目實(shí)施進(jìn)度 ........................................................................ 49 項(xiàng)目實(shí)施進(jìn)度安排 .................................................................. 49 項(xiàng)目實(shí)施進(jìn)度表 ...................................................................... 49 第十一章 項(xiàng)目招投標(biāo) ........................................................................ 50 招投標(biāo) 管理的原則及依據(jù) ...................................................... 50 招標(biāo)內(nèi)容及范圍 ...................................................................... 51 招標(biāo)方式 .................................................................................. 51 招投標(biāo)活動(dòng)的工作程序 .......................................................... 51 第十二章 投資估算 ........................................................................... 53 投資估算的范圍和依據(jù) .......................................................... 53 項(xiàng)目建設(shè)投資估算 ................................................................. 54 項(xiàng)目建設(shè)期利息估算 ............................................................. 55 流動(dòng)資金估算 ......................................................................... 55 項(xiàng)目總投資估算 ..................................................................... 55 項(xiàng)目投資資金籌措和投資使用計(jì)劃 ..................................... 56 第十三章 財(cái)務(wù)評價(jià) ........................................................................... 57 評價(jià)的依據(jù)和基本數(shù)據(jù)