【正文】 畢業(yè)論文（設計） 題目 : The writing principles and techniques of Business English letters 學生姓名 學號 班 級 專 業(yè) 分 院 指導教師 20xx 年 11 月 08 日 長春職業(yè)技術學院畢業(yè)論文（設計）專用紙 Abstract With the development of the globe economic and the continuous enlargement of our foreign trade, business English letters bee increasingly important in the international trade. Business English letters are the major means of written munication between two parties in the international trade, and their writing is very important to the business of the enterprise. Fortunately, some writing principles and techniques can be used. In order to make the business letters accurate, verbal fluency, easier munication and understanding for the trading parties, we should follow certain writing principles and use some writing techniques. Key words: Business English letters。 writing principles。 writing techniques 長春職業(yè)技術學院畢業(yè)論文 （設計）專用紙 Contents Chapter1. Basic parts of a Business English letter Chapter2. The writing principles of Business English letters Conciseness Clarity Completeness Concreteness Courtesy Correctness Consideration Chapter3. The writing techniques of Business English letters Simple words best Adopt the right tone Note the use of jargon Use active voice rather than passive voice Vary sentence length Have suitable paragraphs length Pay attention to first and last impressions Check your letters 長春職業(yè)技術學院畢業(yè)論文（設計）專用紙 The writing principles and techniques of Business English letters Chapter1. Basic parts of a Business English letter Most business letters have 7 standard parts. They are: letterhead, date, inside address, salutation, body, plimentary close, and signature. We appropriate, any of the following optional parts can be included: attention, subject, enclosure, postscript. Letterhead The letterhead expresses a firm’s personality and is generally printed on the firm’s stationery. It helps to form the impression of the writer’s firm. Styles vary considerably, but they all give similar information, usually containing all or some of the following elements: the pany’s name and address, postcode, telephone number, fax number, address, even web address. They may be positioned in the center, or at the left margin for the block style, or flush at the right margin for the style. Date Business letters should have the correct date typed under the letterhead. The date should be typed or written in full, not in abbreviated form since the date records when the letter is written and may serve as an important reference. It is usual to show the date in the order of date /month/ year/ (British practice), or month / day / year. (American practice). Regarding the date line, pat attention to the following points: A. Year should be typed in full. Avoid abbreviation. For example, 20xx cannot be replaced by 03. 長春職業(yè)技術學院畢業(yè)論文（設計）專用紙 B. Month is preferably spelled out in letters, to avoid confusion. For example, 12/11 can be November 12 or December 11. C. Day either cardinal number or ordinal numbers can be used. So the remended forms for the date are as followings: October 25, 20xx or 25 October, 20xx. Inside address The inside address consists of the name and the plete address of the receiver. We include the address in the letter although it already appears on the envelope because the envelope is usually thrown away. Then the letter itself, which is to be kept on file, can indicate for whom the massage was intended. It is usually placed two spaces below the date line, aligned with the left margin. If the letter is address to a group, the inside address includes only the address and the group name. If it is to a person, use either a courtesy title or a professional title. Care should be taken to address the recipient as exactly as it appears on the envelope of the letter. Salutation Salutation is the plimentary greeting with which every letter begins. Salutation can be followed by a ma or a colon. Colon is formal in American busine