【正文】 1 海南萬(wàn)寧南燕灣海景酒店 可行性研究報(bào)告 建設(shè)單位： 海南 南燕灣海洋實(shí)業(yè)開(kāi)發(fā)有限公司 編制單位： 江蘇春天工程設(shè)計(jì)院 有限公司 20xx 年 8 月 I 目 錄 第一章 總 論 ................................................................................................................. 6 項(xiàng)目背景 ............................................................................................................. 6 項(xiàng)目名稱(chēng) .................................................................................................... 6 項(xiàng)目建設(shè)單位 ............................................................................................. 6 建設(shè)單位概況 ............................................................................................. 6 編制依據(jù)和范圍 ......................................................................................... 7 項(xiàng)目提出的理由 ......................................................................................... 8 1. 2 項(xiàng)目概況 .......................................................................................................... 10 項(xiàng)目建設(shè)地點(diǎn) ........................................................................................... 10 占地面積 .................................................................................................. 10 項(xiàng)目建設(shè)規(guī)模 ........................................................................................... 10 項(xiàng)目主要經(jīng)濟(jì)技術(shù)指標(biāo) ............................................................................. 10 項(xiàng)目建設(shè)內(nèi)容 ............................................................................................11 項(xiàng)目總投資及資金籌措 ..............................................................................11 項(xiàng)目建設(shè)期 ...............................................................................................11 項(xiàng)目財(cái)務(wù)技術(shù)指標(biāo)表 .................................................................................11 項(xiàng)目綜合評(píng)價(jià)與建議 .......................................................................................... 12 綜合評(píng)價(jià) .................................................................................................. 12 建議 ......................................................................................................... 12 第二章 項(xiàng)目建設(shè)的背景及必要性 ................................................................................. 14 項(xiàng)目建設(shè)背景 .................................................................................................... 14 符合國(guó)民經(jīng)濟(jì)和社會(huì)發(fā)展總體規(guī)劃方案 .................................................... 14 海南國(guó)際旅游島建設(shè)發(fā)展的背景 ............................................................... 15 “旅游地產(chǎn)”與“第二居所”概念帶動(dòng)萬(wàn)寧經(jīng)濟(jì)開(kāi)發(fā)區(qū)地產(chǎn) ...................... 16 項(xiàng)目建設(shè)的必要性 ............................................................................................. 17 第三章 市場(chǎng)需求分析 ................................................................................................... 18 中國(guó)旅游業(yè)業(yè)發(fā)展現(xiàn)狀及趨勢(shì) ............................................................................ 18 中國(guó)旅游業(yè)市場(chǎng)現(xiàn)狀及趨勢(shì) ...................................................................... 18 中國(guó)旅游業(yè)市場(chǎng)現(xiàn)狀及趨勢(shì)分析 ............................................................... 19 海南省房地產(chǎn)市場(chǎng)現(xiàn)狀 ...................................................................................... 20 海南省經(jīng)濟(jì)發(fā)展分析 ................................................................................ 20 海南省房地產(chǎn)市場(chǎng)分析 ............................................................................. 21 各大地產(chǎn)發(fā)展商搶灘海南市場(chǎng) .................................................................. 22 島外人士仍是購(gòu)買(mǎi)海南商品房的主力軍 .............................................. 23 海南省旅游業(yè)分析 .................................................................................... 23 海南旅游地產(chǎn)現(xiàn)狀分析及展望 ............................................................................ 24 海南旅游地產(chǎn) ASEB 格柵分析 ............................................................................ 28 海南省房地產(chǎn)市場(chǎng)未來(lái)走勢(shì)趨勢(shì) ........................................................................ 30 目標(biāo)人群與目標(biāo)市場(chǎng)分析 ................................................................................... 31 市場(chǎng)營(yíng)銷(xiāo)策略分析 ............................................................................................. 33 本項(xiàng)目前景預(yù)測(cè) ................................................................................................ 34 II 第四章 項(xiàng)目建設(shè)地點(diǎn)和建設(shè)條件 ................................................................................. 36 項(xiàng)目建設(shè)地點(diǎn) .................................................................................................... 36 項(xiàng)目建設(shè)條件 .................................................................................................... 36 地理、交通條件 ....................................................................................... 36 地質(zhì)地貌 .................................................................................................. 36 水文條件 .................................................................................................. 36 自然條件 .................................................................................................. 37 獨(dú)特的旅游資源 ....................................................................................... 37 工程場(chǎng)地地震安全評(píng)價(jià) ............................................................................. 37 工程地質(zhì)災(zāi)害評(píng)估 .................................................................................... 38 潮汐、潮水 .............................................................................................. 39 工程建設(shè)條件 .................................................................................................... 39 供水供電條件 ........................................................................................... 40 排水條件 .................................................................................................. 40 通訊 ......................................................................................................... 40 原材料供應(yīng) ...............................