電子商務(wù)在中小型企業(yè)中的應(yīng)用(已修改)
2025-12-14 21:00 本頁面
【正文】 東北財經(jīng)大學(xué)本科畢業(yè)論文 電子商務(wù)在中小型企業(yè)中的應(yīng)用 作 者 郭琨 學(xué) 院 職業(yè)技術(shù)學(xué)院 專 業(yè) 電子商務(wù) 年 級 2021 級 學(xué) 號 2021222633 指導(dǎo)教師 董繼陽老師 答辯日期 成 績 摘 要 在互聯(lián)網(wǎng)迅速發(fā)展的今天，電子商務(wù)已然成為了幫助中小企業(yè)應(yīng)對危機(jī)、提升競爭能力、促進(jìn)轉(zhuǎn)型升級的重要信息服務(wù)手段。 2021 年中小企業(yè)電子商務(wù)領(lǐng)域興起的全程化、服務(wù)化、集成化三股浪潮，有力地推動了我國中小企業(yè)踏浪起舞、逆勢飛揚。 由 中國電子商務(wù)研究中心編制的《 2021 中國電子商務(wù)人才狀況調(diào)查報告》顯示，未來 5 年，我國 3000 多萬家中小企業(yè)將有超過半數(shù)企業(yè)嘗試發(fā)展電子商務(wù)，電子商務(wù)的人才需求更加趨緊，預(yù)計 2021 年中國電子商務(wù)企業(yè)直接從業(yè)人員將達(dá)到 265 萬人?？焖僭鲩L的電子商務(wù)交易額顯示電子商務(wù)正在成為企業(yè)競爭新的戰(zhàn)場。民營中小企業(yè)電子商務(wù)已經(jīng)進(jìn)入快速發(fā)展期。越來越多的中小企業(yè)紛紛開展電子商務(wù)，也不斷有媒體報道企業(yè)在電子商務(wù)領(lǐng)域嘗到了甜頭。但是，仍有多數(shù)企業(yè)似乎覺得在電子商務(wù)領(lǐng)域的成功距離自己很遙遠(yuǎn)，電子商務(wù)時代的感召和現(xiàn)實形成強(qiáng)烈的反 差。但是，中小企業(yè)應(yīng)該如何開展電子商務(wù)，如何有效的利用互聯(lián)網(wǎng)平臺推銷自己的企業(yè)，如何準(zhǔn)確的把握網(wǎng)絡(luò)先機(jī)，高效的培養(yǎng)企業(yè)優(yōu)秀的電子商務(wù)人才，這些都是讓中小型企業(yè)頭疼的問題。本文擬就民營中小企業(yè)電子商務(wù)應(yīng)用中存在的問題，結(jié)合電子商務(wù)的發(fā)展規(guī)律，研究民營中小企業(yè)電子商務(wù)應(yīng)用的問題，希望能對民營中小企業(yè)發(fā)展電子商務(wù)有所幫助。 關(guān)鍵詞：電子商務(wù) 中小企業(yè) 發(fā)展 應(yīng)用 ABSTRACT In the rapid development of Inter, emerce has bee to help SMEs cope with the crisis, improve petitiveness, promote the transformation and upgrading of the important means of information services. 2021 full of the rise of emerce for SMEs, services, integrated threewave, a strong impetus to China39。s SMEs breathe dance, contrarian flying. Prepared by the China Electronic Commerce Research Center 2021 China emerce professionals Survey Report shows that more than 3,000 million SMEs in China in the next five years, there will be more than half of panies have attempted to develop emerce, emerce talent needs tightening is expected that the Chinese emerce enterprises directly employed will reach 265 million by 2021. The rapid growth of emerce transactions to emerce is being a new battlefield petition. The private SME emerce has entered a phase of rapid development. More and more small and mediumsized enterprises have launched emerce, has also been reported in the media business in the area of electronic merce tasted the sweetness. However, most panies still seem to feel that success in the field of emerce is very far away from their own, in sharp contrast to the appeal and reality of the age of electronic merce. However, SMEs should be how to carry out emerce, how to effectively use the Inter platform to promote their own business, how to accurately grasp the working opportunities, and efficient to cultivate excellent emerce talent, these are the troublesome problem of small and mediumsized enterprises. In this paper, the existing problems in the the private SME emerce applications, bined with the development of emerce is studied and the private SME emerce applications, hoping to help the development of private small and medium emerce. Keywords: Emerce SMEs Developing Application 目 錄 電子商務(wù)在中小型企業(yè)中的應(yīng)用 ............................................................................................... 1 一、目前電子商務(wù)在我國企業(yè)中應(yīng)用的現(xiàn)狀 ........................................................................................... 1 二、中小型企業(yè)開展電子商務(wù)的意義 ...................................................................................................... 1 三、中小型企業(yè)如何開展電子商務(wù) ......................................................................................................... 2 （一）經(jīng)營業(yè)務(wù)戰(zhàn)略 ................................................................................................................... 3 （二）實施合作戰(zhàn)略 ................................................................................................................... 4 （三）職能拓展戰(zhàn)略 ................................................................................................................... 4 （四）知識型客戶關(guān)系管理戰(zhàn)略 ............................................................................................... 5 四、中小型企業(yè)開展電子商務(wù)面對的難題及解決方案 ..................................................................
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