【正文】 浙江大學碩士學位論文 Abstract i 移動即時通訊產(chǎn)品的用戶體驗設計 互聯(lián)網(wǎng)的飛速發(fā)展催生 了大批實用、成熟、有趣的互聯(lián)網(wǎng)應用，其中與日常生活聯(lián)系最緊 密的即時通訊產(chǎn)品 (Instant MessengerIM)就是其中之一，人們可以通過它 實時的傳遞文本、語音、視頻等信息。 與此同時，隨著移動互聯(lián)網(wǎng)的發(fā)展以及其技術日趨成熟，人們的溝通方式已不僅僅限制于坐在電腦前。移動交互產(chǎn)品不僅滿足了用戶更多的功能需求 與精神需求，也將成為傳統(tǒng)即時通信產(chǎn)品的必然發(fā)展方向 。移動即時通信來自 PC 端即時通信系統(tǒng)與移動網(wǎng)絡中的短信系統(tǒng)這兩個成功的應用的結(jié)合，兼具這兩個應用的優(yōu)點。借助移動即時通信，可以解決企業(yè)本身跨國、跨文化、部門多、人員雜等特點，在不同時間，不同地點，不同場合溝通的時效性。 商務辦公 用戶無需時刻坐在電腦前，僅僅依靠手機或其他移動終端就能保持在線狀態(tài)，隨時隨地的與 合作 伙伴 進行 實時通信 和數(shù)據(jù)傳輸 。 本文從某跨國企業(yè)的實際需求出發(fā)，對移動即時通信產(chǎn)品的目標人群、需求、動機、場景進行了相關的研究。在研究過程中，首先鎖定科技型企業(yè)及用戶作為本研究的主要研究對象，通過對目標用戶的研究和現(xiàn)有產(chǎn)品的功 能化分析．多角度挖掘真實 迫切 的用戶需求，并進行優(yōu)先級評估。通過對需求的分析與評估，把用戶的 理想化 目標需求最終轉(zhuǎn)化為產(chǎn)品的可用性升級點，并建立交互構(gòu)架。對現(xiàn)有產(chǎn)品視覺要素中的文字、色彩結(jié)合的使用場景提出優(yōu)化方案， 最終提出整體“移動即時通訊產(chǎn)品”的設計策略。 “目標用戶”需求分析方法及流程是目前交互設計中主要的設計方法及流程。本文以此為主要研究框架，通過實際操作進一步加深對此方法的理解，并側(cè)重用戶調(diào)研與實證研究。結(jié)合具體的用戶調(diào)研數(shù)據(jù)和產(chǎn)品實例，提出了具有實際 意義的設計策略和設計方案。為移動即時通訊產(chǎn)品的設計提 供了參考依據(jù)。 關鍵詞 ： 移動即時通訊，用戶體驗設計，用戶研究，商務辦公 浙江大學碩士學位論文 Abstract ii Abstract The rapid development of the Inter has spawned a large number of practical, mature, interesting Inter applications, which daily life most closely associated IM (Instant MessengerIM) is one of them, through which one can realtime transmission of text, voice, video and other information. At the same time, with the development of mobile Inter and the technology matures, the way people municate has not only limited to sitting in front of the puter. Mobile interactive products not only meet the user demand for more functionality and spiritual needs, and will also bee inevitable direction of development of the traditional instant messaging products and market valueadded oriented. Mobile instant messaging messaging system from the PC side instant messaging system and mobile works in two successful bination of applications, both the advantages of these two applications. With mobile instant messaging, can solve enterprise transnational, crosscultural, many departments, miscellaneous personnel at different times in different locations, on different occasions to municate timeliness. Users do not need to sit at the puter at all times, rely solely on cell phones or other mobile terminal will be able to remain online, anytime, anywhere realtime munication with partners. In this paper, starting from the actual needs of a multinational mobile instant messaging products target population, needs, motivations, scenerelated research. In the course of the study, the first lock science and technology enterprises and users as the main object of study by the target user research and analysis of features of existing products. The multiple perspectives mining real user needs and priority assessment. Analysis and assessment of needs, the needs of the user39。s target is eventually converted to the availability of the product upgrade points, and the establishment of an interactive framework. The text in the visual elements of existing products, the bination of color usage scenarios optimization program, eventually followed by a prehensive mobile instant messaging product design strategy. The target user needs analysis methods and processes is a major design methods 浙江大學碩士學位論文 Abstract iii and processes in interaction design. In this framework as the main research through the actual operation to further deepen the understanding of this method, and focus on user research and empirical research. Combined with a specific user research data and product examples, the proposed the meaningful design strategy and design. To provide a reference for the design of mobile instant messaging products. Key Words： Mobile instant messaging， user experience design， user research，business office 浙江大學碩士學位論文 目錄 I 目錄 摘要 ............................................................................................. 錯誤 !未定義書簽。 Abstract ......................................................................................................................... ii 圖目錄 ........................................................................................................................ III 第 1 章 緒論 ................................................................................................................4 課題背景與研究動機 ..........................................................................................4 課題背景 .......................................................................................................4 研究動機 .......................................................................................................4 移動即時通訊產(chǎn)品的缺失 ...........................................................................5 國內(nèi)外研究現(xiàn)狀 ..................................................................................................6 課題研究的意義與目的 ......................................................................................7 研究框架及研究方法 ..........................................................................................7 研究框架 .......................................................................................................7 研究方法 .......................................................................................................8 本章小結(jié) ..............................................................................................................9 第 2 章 移動即時通訊與用戶體驗設計綜述 ..........................................................10 即時通訊與移動即時通訊的定義 ....................................................................10 即時通訊的發(fā)展 .........................................................................................10 移動即時通訊的發(fā) 展 ................................................................................. 11 用戶體驗設計的定義 ...............