【正文】 20xx 年中國(guó)移動(dòng)互聯(lián)網(wǎng)與 3G 用戶(hù)調(diào)查報(bào)告 CNNIC – CR Nielsen 20xx 年 10 月 25 日 版權(quán)所有，未經(jīng)許可，不得公開(kāi)。 第 1 頁(yè)，共 67 頁(yè) 報(bào)告目錄 報(bào)告概要 .................................................................................................................................... 6 研究方法介紹和概念定義 ........................................................................................................ 7 研究方法介紹 ............................................................................................................................ 7 概念定義 .................................................................................................................................... 9 閱讀指南 .................................................................................................................................. 10 第一章 3G 市場(chǎng)發(fā)展綜述 .................................................................................................. 11 3G 市場(chǎng)總體發(fā)展?fàn)顩r .................................................................................................. 11 3G 服務(wù)認(rèn)知渠道與影響 .............................................................................................. 11 移動(dòng)互聯(lián)網(wǎng)市場(chǎng)狀況 ................................................................................................... 14 第二章 3G 手機(jī)的市場(chǎng)狀況 .............................................................................................. 16 3G 手機(jī)的使用狀況 ...................................................................................................... 16 3G 手機(jī)的預(yù)購(gòu)狀況 ...................................................................................................... 19 各手機(jī)終端用戶(hù)的轉(zhuǎn)網(wǎng)選擇 ....................................................................................... 21 3G 手機(jī)用戶(hù)結(jié)構(gòu)特征 .................................................................................................. 22 第三章 3G 上網(wǎng)本產(chǎn)品的市場(chǎng)狀況 .................................................................................. 25 3G 上網(wǎng)本的現(xiàn)實(shí)人群分析 .......................................................................................... 25 3G 上網(wǎng)本的潛在用戶(hù)分析 .......................................................................................... 27 第四章 3G 上網(wǎng)卡產(chǎn)品的市場(chǎng)狀況 .................................................................................. 30 3G 上網(wǎng)卡的現(xiàn)實(shí)人群分析 .......................................................................................... 30 3G 上網(wǎng)卡的潛在人群分析 .......................................................................................... 32 第五章 手機(jī)互聯(lián)網(wǎng)狀況 ....................................................................................................... 35 手機(jī)上網(wǎng)的用戶(hù)規(guī)模 ................................................................................................... 35 手機(jī)瀏覽器 ................................................................................................................... 35 手機(jī)網(wǎng)站的類(lèi)型 ........................................................................................................... 36 各手機(jī)品牌的潛在 3G 手機(jī)用戶(hù) ................................................................................. 37 手機(jī)上網(wǎng)的粘性分析 — 頻次和時(shí)長(zhǎng) ........................................................................... 37 手機(jī)上網(wǎng)網(wǎng)絡(luò)應(yīng)用 ....................................................................................................... 38 細(xì)分網(wǎng)絡(luò)應(yīng)用分析 — 手機(jī)電視和網(wǎng)游 ....................................................................... 40 第六章 3G 用戶(hù)手機(jī)互聯(lián)網(wǎng)應(yīng)用狀況 .............................................................................. 44 3G 手機(jī)互聯(lián)網(wǎng)用戶(hù)人群特征分析 .............................................................................. 44 手機(jī)瀏覽器 ................................................................................................................... 46 手機(jī)網(wǎng)站的類(lèi)型 ........................................................................................................... 47 手機(jī)上網(wǎng)的粘性分析 — 頻次和時(shí)長(zhǎng) ........................................................................... 47 3G 手機(jī)上網(wǎng)用戶(hù)的網(wǎng)絡(luò)應(yīng)用 ...................................................................................... 48 細(xì)分網(wǎng)絡(luò)應(yīng)用分析 — 手機(jī)電視和網(wǎng)游 ....................................................................... 49 第七章 潛在 3G 用戶(hù)的手機(jī)互聯(lián)網(wǎng)應(yīng)用狀況 ..................................................................... 53 3G 手機(jī)互聯(lián)網(wǎng)用戶(hù)人群特征分析 .............................................................................. 53 手機(jī)瀏覽器 ................................................................................................................... 55 手機(jī)網(wǎng)站的類(lèi)型 ........................................................................................................... 56 版權(quán)所有，未經(jīng)許可，不得公開(kāi)。 第 2 頁(yè)，共 67 頁(yè) 手機(jī)上網(wǎng)的粘性分析 — 頻次和時(shí)長(zhǎng) ........................................................................... 56 潛在 3G 用戶(hù)的手機(jī)上網(wǎng)網(wǎng)絡(luò)應(yīng)用 ............................................................................. 57 細(xì)分網(wǎng)絡(luò)應(yīng)用分析 — 手機(jī)電視和網(wǎng)游 ....................................................................... 58 第八章 3G 發(fā)展趨勢(shì)與建議 .............................................................................................. 62 3G 業(yè)務(wù)發(fā)展影響因素分析 .......................................................................................... 62 3G 終端產(chǎn)品潛在市場(chǎng)需求 .......................................................................................... 63 移動(dòng)應(yīng)用與 3G .............................................................................................................. 65 3G 運(yùn)營(yíng)商發(fā)展建議 ...................................................................................................... 65 法律聲明 .................................................................................................................................. 66 版權(quán)所有，未經(jīng)許可，不得公開(kāi)。