班博思市場營銷培訓(xùn)資料英文版(已修改)
2025-02-02 23:58 本頁面
【正文】 Tonight’s Class: January 14, 2023 Your Host… Kenichi Ohmae “ In business as on the battlefield… …the object of strategy is to bring about the conditions most favorable to one’s own side. “In strategic thinking, one first seeks a clear understanding of the particular character of each element of a situation… …and then makes the fullest possible use of human brainpower to restructure the elements in the most advantageous way. “ Phenomena and events in the real world do not always fit a linear model. “Hence, the most reliable means of dissecting a situation into its constituent parts… …and then reassembling them in the desired pattern is not a stepbystep methodology such as systems analysis. “Rather, it is that ultimate nonlinear thinking tool, the human brain.” Kenichi Ohmae “ No matter how difficult or unprecedented the problem, a breakthrough to the best possible solution can e only from a bination of rational analysis based on the real nature of things, and imaginative reintegration of all the different items into a new pattern… …using nonlinear brainpower.” Kenichi Ohmae Tonight’s Agenda: ? Hand in Memo Assignment ? Pizza Positioning Project Brief Review ? “A Swiss Army Knife for your brain” – Strategic and Creative Thinking Lecture ? Form Agencies ? Client Presentation Full Audio/Music Now ? Next Week 1st Agency Presentations: – Select Pizza 3 Part Format – Select Country Strategy Selection Grid – Problem Analysis Full Audio/Music Now Assignments: Hand in Memo. Present Pizza!! Lecture: “ A Swiss Army Knife for your brain…” Concepts We’ll Cover: ? . ? The Strategi
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