奧美汽車品牌策劃方案(ppt47頁)(已修改)
2025-01-14 10:22 本頁面
【正文】 Ogilvy Mather 奧美汽車品牌策劃方案 林一凡 2023 Ogilvy Mather Ogilvy Mather Ogilvy Mather BRANDZ THE WPP BRAND EQUITY STUDY Ogilvy Mather Ogilvy Mather Ogilvy Mather Ogilvy Mather 01020304050607080價(jià)格導(dǎo)向輪換品牌忠實(shí)汽車 平均值 Ogilvy Mather 0%10%20%30%40%50%60%70%80%90%100%中國 巴西 法國 德國 日本 英國 美國品牌忠誠輪換價(jià)格導(dǎo)向Ogilvy Mather Ogilvy Mather China CarsBase (398)PresenceVoltage50 40 30 20 10 0 10 20 30 40420246MercedesChryslerSantanaVW ( Volkswagen)ToyotaAudiMazdaRed FlagBMWJaguarFordGeneral Motors (GM)中國汽車品牌位置圖 Ogilvy Mather ? This Brand Dynamics Pyramid and the underlying methodologies are the copyright of Millward Brown 87Presence68Relevance55Performance44Advantage9BondingCars ChinaSantana Brand Pyramid(Base) (398)785148372Audi Brand Pyramid(398)Ogilvy Mather ? This Brand Dynamics Pyramid and the underlying methodologies are the copyright of Millward Brown 87Presence68Relevance55Performance44Advantage9BondingCars ChinaSantana Brand Pyramid(Base) (398)664336160Cars ChinaRed Flag BrandPyramid(398)Ogilvy Mather Ogilvy Mather 24Average4Santana5VW ( Volkswagen)14Toyota15Mazda20Red Flag23General Motors (GM)25Audi28Ford
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