奧美汽車品牌策劃方案(ppt47頁(yè))(已修改)
2025-01-14 10:22 本頁(yè)面
【正文】 Ogilvy Mather 奧美汽車品牌策劃方案 林一凡 2023 Ogilvy Mather Ogilvy Mather Ogilvy Mather BRANDZ THE WPP BRAND EQUITY STUDY Ogilvy Mather Ogilvy Mather Ogilvy Mather Ogilvy Mather 01020304050607080價(jià)格導(dǎo)向輪換品牌忠實(shí)汽車 平均值 Ogilvy Mather 0%10%20%30%40%50%60%70%80%90%100%中國(guó) 巴西 法國(guó) 德國(guó) 日本 英國(guó) 美國(guó)品牌忠誠(chéng)輪換價(jià)格導(dǎo)向Ogilvy Mather Ogilvy Mather China CarsBase (398)PresenceVoltage50 40 30 20 10 0 10 20 30 40420246MercedesChryslerSantanaVW ( Volkswagen)ToyotaAudiMazdaRed FlagBMWJaguarFordGeneral Motors (GM)中國(guó)汽車品牌位置圖 Ogilvy Mather ? This Brand Dynamics Pyramid and the underlying methodologies are the copyright of Millward Brown 87Presence68Relevance55Performance44Advantage9BondingCars ChinaSantana Brand Pyramid(Base) (398)785148372Audi Brand Pyramid(398)Ogilvy Mather ? This Brand Dynamics Pyramid and the underlying methodologies are the copyright of Millward Brown 87Presence68Relevance55Performance44Advantage9BondingCars ChinaSantana Brand Pyramid(Base) (398)664336160Cars ChinaRed Flag BrandPyramid(398)Ogilvy Mather Ogilvy Mather 24Average4Santana5VW ( Volkswagen)14Toyota15Mazda20Red Flag23General Motors (GM)25Audi28Ford
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