醫(yī)藥營銷領(lǐng)域概況(已修改)
2025-01-07 05:16 本頁面
【正文】 水波橫 3/5/2023 What is Marketing? 營銷是什么？ ? Marketing Definition: The process of creating, distributing, promoting and pricing goods, services and ideas to facilitate satisfying exchange relationship in a dynamic environment 在變化的環(huán)境中通過貨物、服務(wù)和觀念的創(chuàng)造、配送、推廣和定價(jià)而實(shí)現(xiàn)滿足需求的交換關(guān)系 3/5/2023 Marketing Concept 營銷的概念 ? This concept has evolved overtime 營銷的概念經(jīng)過了三個(gè)演進(jìn)階段 – Production Era 生產(chǎn)時(shí)代 – Sales Era 銷售時(shí)代 – Marketing Era 營銷時(shí)代 3/5/2023 Selling Marketing Concepts Contrasted 銷售與營銷概念對(duì)比 Starting point Focus Means Ends Factory Existing products Selling Promoting Profits through sales volume Market Customer needs Integrated marketing Profits thought customer satisfaction Selling: sale what I have. Marketing: sale what my customer needs 出發(fā)點(diǎn) 焦點(diǎn) 方式 結(jié)果 工廠 現(xiàn)有產(chǎn)品 銷售和推廣 由銷售量獲取利潤 市場 顧客需求 綜合性營銷 由顧客滿意獲取利潤 3/5/2023 Marketing System 營銷體系 Industry (a collection of sellers) 產(chǎn)業(yè)（賣方團(tuán)體） Market (a collection of buyers) 市場 （買方團(tuán)體） Communication 溝通 Information 信息反饋 Products/services Money 產(chǎn)品、服務(wù) 資金 3/5/2023 Core Marketing Concepts 核心營銷概念 Core marketing concepts 交換、交易和關(guān)系 3/5/2023 標(biāo)準(zhǔn)普爾公司市場化資本分析 醫(yī)療、藥業(yè)占第三位時(shí)尚 F a s h i o n5%銀行 B a n k s5%醫(yī)療、藥業(yè)H e a l t h c a r e10%電子 Electronics9%財(cái)務(wù)、金融financial7%燃料 fuel5%消費(fèi)品Consumer Products5%電信Telemunication s12%辦公設(shè)備及電腦Office EqupComp
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