【正文】 內(nèi)蒙古科技大學(xué)畢業(yè)論文I包頭市“玻璃城”房地產(chǎn)開(kāi)發(fā)項(xiàng)目可行性研究報(bào)告摘 要中國(guó)房地產(chǎn)業(yè)在改革開(kāi)放近 30 年中得到了快速發(fā)展。到目前為止，中國(guó)房地產(chǎn)業(yè)在投資開(kāi)發(fā)總量、竣工面積和銷(xiāo)售總額等幾個(gè)方面都已經(jīng)達(dá)到相當(dāng)大的規(guī)模。房地產(chǎn)業(yè)已經(jīng)成為中國(guó)國(guó)民經(jīng)濟(jì)的支柱產(chǎn)業(yè)之一。 但從另一方面看，目前，中國(guó)的房地產(chǎn)業(yè)還處于起步、成長(zhǎng)階段，無(wú)論在技術(shù)含量，還是管理水平上都是比較落后的。雖然中國(guó)房地產(chǎn)企業(yè)多、從業(yè)人員多，但真正有實(shí)力、高素質(zhì)、高水平的企業(yè)并不多，從而導(dǎo)致企業(yè)綜合競(jìng)爭(zhēng)力不強(qiáng)。本文利用科學(xué)的方法，對(duì)擬建小區(qū)的市場(chǎng)需求、建設(shè)條件、規(guī)劃設(shè)計(jì)、技術(shù)指標(biāo)、經(jīng)濟(jì)指標(biāo)、營(yíng)銷(xiāo)方略、風(fēng)險(xiǎn)評(píng)估等進(jìn)行了全面、正規(guī)的研究，最終得到項(xiàng)目具備可行性的結(jié)論，可為開(kāi)發(fā)商的投資決策提供依據(jù)。關(guān)鍵詞：房地產(chǎn) 市場(chǎng)需求 建設(shè)條件 技術(shù)指標(biāo) 經(jīng)濟(jì)指標(biāo) 風(fēng)險(xiǎn)評(píng)估 內(nèi)蒙古科技大學(xué)畢業(yè)論文IIDevelopment project Feasibility study report ofBaotou “glass city” real estate ABSTRACTChina39。s real estate industry has been rapidly development in reform and opening policy in the past 30 years. So far, China’s real estate industry has already achieved a considerable scale in the investment total quantity, the pleted residential areas, total sales and so on. The real estate has bee one of China39。s national economy mainstay industries.But from, on the other hand, at present, China’s real estate industry is still in its initial and growth stage。 not only in technique content, but also in the management level is still relatively backward. Although the Chinese Real has many enterprise and employees, but it is short of the strength, the high quality, the high level enterprise, resulting in weak petitiveness of enterprises.This study using scientific methods, to plan to conduct prehensively and regular research in the market demand, the construction condition, the plan design, the technical specification, the economic indicator, the marketing plan, the risk assessment and so on. Finally have the possibility of the conclusions for the project, may provide the basis for the developer investment decision.Key Words: Real estate Market demand Construction condition Technical indicator　 Economic indicator Risk assessment內(nèi)蒙古科技大學(xué)畢業(yè)論文III目錄摘 要 ...............................................................IABSTRACT...........................................................II第一章 總論 ........................................................1 項(xiàng)目背景與概況 ................................................1 項(xiàng)目名稱(chēng) ...................................................1 項(xiàng)目開(kāi)發(fā)單位概況 ...........................................1 項(xiàng)目可行性報(bào)告編制的依據(jù) ...................................1 項(xiàng)目提出的理由 .............................................1 項(xiàng)目擬建地點(diǎn) ...............................................2 項(xiàng)目規(guī)模及預(yù)期目標(biāo) .........................................2 項(xiàng)目主要建設(shè)條件 ...........................................2 主要技術(shù)經(jīng)濟(jì)指標(biāo) ..............................................3 問(wèn)題與建議 ....................................................4第二章 市場(chǎng)分析與預(yù)測(cè) ..............................................5 房地產(chǎn)市場(chǎng)宏觀形勢(shì)分析及預(yù)測(cè) ..................................5 宏觀形勢(shì) ..................................................5 2022 年一年回顧及分析 ......................................6 2022 年房地產(chǎn)市場(chǎng)運(yùn)行特點(diǎn) ..................................7 2022 年房地產(chǎn)市場(chǎng)展望 ......................................9 包頭市房地產(chǎn)市場(chǎng)分析 .........................................11 項(xiàng)目市場(chǎng)情況分析 .............................................15 需求分析 ..................................................15 供給分析 ..................................................21 項(xiàng)目 SWOT 分析 .............................................24 項(xiàng)目發(fā)展優(yōu)勢(shì)分析 ......................................24 項(xiàng)目發(fā)展劣勢(shì)分析 ......................................25 項(xiàng)目發(fā)展機(jī)會(huì)分析 ......................................25內(nèi)蒙古科技大學(xué)畢業(yè)論文IV 項(xiàng)目發(fā)展威脅分析 ......................................26 項(xiàng)目總體評(píng)價(jià) ..............................................31 項(xiàng)目初步定位 ..............................................31第三章 項(xiàng)目規(guī)模與建設(shè)條件 .........................................33 項(xiàng)目自然條件與用地條件 .......................................33 項(xiàng)目地址 ..................................................33 項(xiàng)目自然條件 ..............................................33 項(xiàng)目配套等基礎(chǔ)設(shè)施條件 .......................................33第四章 項(xiàng)目規(guī)劃設(shè)計(jì)方案 ...........................................34 規(guī)劃設(shè)計(jì)方案的指導(dǎo)思想 .......................................34 規(guī)劃設(shè)計(jì)原則 .................................................34 規(guī)劃設(shè)計(jì)方案設(shè)想 .............................................35 總平面布置 ................................................36 建筑規(guī)劃 ..................................................37 結(jié)構(gòu)要求 ..................................................38 戶型設(shè)計(jì) ..................................................38 道路規(guī)劃 ..................................................39 小區(qū)綠化 ..................................................39 小區(qū)其他附屬設(shè)施規(guī)劃 ......................................40 項(xiàng)目智能化系統(tǒng)設(shè)計(jì) ........................................42 項(xiàng)目方案比選 ..............................................42 項(xiàng)目主要技術(shù)指標(biāo) .........................................43第五章 項(xiàng)目發(fā)展進(jìn)度及安排 .........................................44 項(xiàng)目開(kāi)發(fā)的各項(xiàng)工作內(nèi)容 .......................................44 各時(shí)間參數(shù)的確定 .............................................44第六章 項(xiàng)目營(yíng)銷(xiāo)方案 ...............................................46 項(xiàng)目定為、物業(yè)價(jià)格定位 .......................................46內(nèi)蒙古科技大學(xué)畢業(yè)論文V 目標(biāo)消費(fèi)者定位 ............................................46 產(chǎn)品定位 ..................................................47 品牌形象定為 ..............................................48 價(jià)格定位 ..................................................48 運(yùn)用市場(chǎng)比較法的前提 ..................................48 本項(xiàng)目小高層住宅的價(jià)格定位 ............................49 項(xiàng)目高層住宅價(jià)格的確定 ................................52 項(xiàng)目多層住宅價(jià)格的確定 ................................54 項(xiàng)目商鋪價(jià)格的確定 ....................................56 項(xiàng)目車(chē)位價(jià)格的確定 ....................................57 項(xiàng)目?jī)蓚€(gè)方案物業(yè)價(jià)格對(duì)比 ..............................57 項(xiàng)目營(yíng)銷(xiāo)方式 .................................................57 項(xiàng)目銷(xiāo)售前準(zhǔn)備 ...............................................57 銷(xiāo)售資料準(zhǔn)備 ..............................................57 人員準(zhǔn)備 ..................................................58 銷(xiāo)售現(xiàn)場(chǎng)準(zhǔn)備 ..............................................58 項(xiàng)目銷(xiāo)售周期及營(yíng)銷(xiāo)方案 .......................................58 項(xiàng)目認(rèn)購(gòu)期營(yíng)銷(xiāo)策略 ........................................59 項(xiàng)目開(kāi)盤(pán)期營(yíng)銷(xiāo)策略 ..