旅游電子商務(wù)學(xué)年論文(已修改)
2025-08-17 08:01 本頁(yè)面
【正文】 學(xué) 號(hào)2014104047成績(jī)等級(jí)本科生學(xué)年論文1題目： 關(guān)于旅游電子商務(wù)的研究綜述 院 （系） 旅游與資源環(huán)境學(xué)院 專 業(yè) 班 級(jí) 旅游管理14級(jí)1班 學(xué) 生 姓 名 魏陽(yáng)博 指導(dǎo)教師（職稱） 沈宏潔(助教) 提 交 時(shí) 間 二〇一六年六月 8關(guān)于旅游電子商務(wù)的研究綜述魏陽(yáng)博（安康學(xué)院旅游與資源環(huán)境學(xué)院，陜西安康，725000） 摘要：旅游網(wǎng)站是旅游業(yè)發(fā)展的一個(gè)主要方向,是旅游業(yè)參與國(guó)際市場(chǎng)競(jìng)爭(zhēng)的重要手段。由于我國(guó)旅游網(wǎng)站建設(shè)還處在起步階段,信息服務(wù)和在線支付能力有限,網(wǎng)絡(luò)營(yíng)銷還僅僅是一種時(shí)尚,消費(fèi)者的培育、旅游網(wǎng)站環(huán)境的成熟和政策法規(guī)的建設(shè)等等都還是亟待在發(fā)展中解決的問題。這就迫切需要營(yíng)造一個(gè)有利于旅游網(wǎng)站健康發(fā)展的大環(huán)境,以趕上信息時(shí)代的大潮。旅游企業(yè)與旅游網(wǎng)站應(yīng)借鑒國(guó)外的先進(jìn)管理方式,積極探索適合我國(guó)國(guó)情的旅游網(wǎng)站的現(xiàn)代經(jīng)營(yíng)方式與科學(xué)管理方法。目前，我國(guó)旅游網(wǎng)站發(fā)展中的問題主要存在于旅游網(wǎng)站的配套設(shè)備不完善；網(wǎng)民絕對(duì)數(shù)不斷提高，但購(gòu)買力不足；國(guó)內(nèi)旅游企業(yè)涉足電子商務(wù)程度低；國(guó)內(nèi)具有完善功能的旅游企業(yè)服務(wù)的網(wǎng)站數(shù)量少等方面。政府應(yīng)大力扶持旅游網(wǎng)站的發(fā)展，完善電子商務(wù)的宏觀環(huán)境；發(fā)揮旅游企業(yè)的積極作用，實(shí)現(xiàn)規(guī)?；?、網(wǎng)絡(luò)化經(jīng)營(yíng)；加強(qiáng)旅游企業(yè)與交通部門的合作，推行電子票務(wù)；加強(qiáng)銀企合作，解決網(wǎng)上支付的問題，同時(shí)，應(yīng)保證網(wǎng)絡(luò)安全。 關(guān)鍵詞：旅游網(wǎng)站；現(xiàn)狀；問題；對(duì)策 A Review of Research on Tourism EmerceWei Yangbo(School of tourism and resources and environment, Ankang University, Ankang, Shaanxi, 725000)Abstract: Tourism website is one of the main directions of the development of the tourism industry, and it is an important means for the tourism industry to participate in the international market petition. Due to the construction of China39。s tourist site is still in the initial stage, information services and online payment ability is limited, network marketing is just a kind of fashion, consumer cultivation, environment and tourism website mature and policies and regulations of the construction are still need to be solved in the development. This is an urgent need to create a conducive to the healthy development of tourism sites in the environment, in order to catch up with the tide of the information age. Tourism enterprises and tourism sites should learn from foreign advanced management methods, and actively explore suitable for China39。s national conditions of the tourism website of modern management and scientific management methods. At present, problems in the development of tourism websites in China mainly exist in the matching equipment of travel website not perfect。 the number of netizens is increasing, but the purchasing power is
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