市場(chǎng)營(yíng)銷(xiāo),海爾集團(tuán)營(yíng)銷(xiāo)策略分析報(bào)告(已修改)
2025-08-15 12:18 本頁(yè)面
【正文】 . . . . 本科畢業(yè)論文題 目：淺談海爾集團(tuán)的網(wǎng)絡(luò)營(yíng)銷(xiāo)院 （部）： 商學(xué)院專(zhuān) 業(yè)： 市場(chǎng)營(yíng)銷(xiāo)目 錄摘 要 IIIABSTRACT IV1前 言 12網(wǎng)絡(luò)營(yíng)銷(xiāo)的發(fā)展?fàn)顩r 1 1 1 1 23網(wǎng)絡(luò)營(yíng)銷(xiāo)與傳統(tǒng)營(yíng)銷(xiāo)的比較 2 2 2 2 2 3 3 3 4 4 44海爾集團(tuán)的網(wǎng)絡(luò)營(yíng)銷(xiāo)的現(xiàn)狀分析 5 5 5 6 6 6 7 7 7 7 7 7 8 85海爾集團(tuán)網(wǎng)絡(luò)營(yíng)銷(xiāo)存在的缺陷 8 8 8 9 96全面推廣海爾集團(tuán)的網(wǎng)絡(luò)營(yíng)銷(xiāo)采取的對(duì)策 9 9，做到中西結(jié)合 9 9 97結(jié) 論 10謝 辭 11參考文獻(xiàn) 12摘 要隨著經(jīng)濟(jì)的快速發(fā)展，互聯(lián)網(wǎng)的飛速發(fā)展在國(guó)內(nèi)已掀起了互聯(lián)網(wǎng)應(yīng)用熱，網(wǎng)絡(luò)營(yíng)銷(xiāo)隨著經(jīng)濟(jì)這種不斷發(fā)展、信息技術(shù)突飛猛進(jìn)、經(jīng)濟(jì)的全球化趨勢(shì)、商業(yè)競(jìng)爭(zhēng)的不斷加劇以及消費(fèi)觀念與消費(fèi)模式的劇烈變化而產(chǎn)生的，網(wǎng)絡(luò)營(yíng)銷(xiāo)具有傳統(tǒng)營(yíng)銷(xiāo)所不具有的很多優(yōu)勢(shì)，但是，現(xiàn)在網(wǎng)絡(luò)營(yíng)銷(xiāo)依然不能取代傳統(tǒng)的營(yíng)銷(xiāo)方式。所以，我們需要將傳統(tǒng)方式與網(wǎng)絡(luò)營(yíng)銷(xiāo)方式進(jìn)行合理的整合，使企業(yè)產(chǎn)品在銷(xiāo)量上有一個(gè)質(zhì)的飛躍。因此，在這個(gè)競(jìng)爭(zhēng)激烈的環(huán)境下，應(yīng)用電子商務(wù)、開(kāi)展網(wǎng)絡(luò)營(yíng)銷(xiāo)的企業(yè)如雨后春筍般茁壯成長(zhǎng)，與此同時(shí)，我國(guó)企業(yè)家們對(duì)網(wǎng)絡(luò)營(yíng)銷(xiāo)的認(rèn)識(shí)不斷加深，在這樣的一個(gè)競(jìng)爭(zhēng)平臺(tái)下，海爾集團(tuán)以新的推銷(xiāo)觀念來(lái)穩(wěn)定市場(chǎng)份額以獲取利潤(rùn)，爭(zhēng)取在市場(chǎng)上有更進(jìn)一步的發(fā)展。本文通過(guò)對(duì)海爾集團(tuán)的網(wǎng)絡(luò)營(yíng)銷(xiāo)的現(xiàn)狀缺陷的分析，予以對(duì)現(xiàn)狀的評(píng)析，對(duì)缺陷的改進(jìn)，以及對(duì)海爾網(wǎng)絡(luò)營(yíng)銷(xiāo)前景的展望。關(guān)鍵詞：互聯(lián)網(wǎng)；海爾；網(wǎng)絡(luò)營(yíng)銷(xiāo) Introduction to the Haier Group39。s Network MarketingABSTRACTWith the rapid development of economy, the rapid development of Internet in China has caused a hot Internet applications, network marketing with the economy development, information technology by leaps and bounds, the deepening of economic globalization, business petition and consumption idea and consumption pattern changes, the network marketing with traditional marketing does not have many advantages, but now the network marketing is still cannot replace the traditional marketing methods. So, we need to put the traditional way and the reasonable integration of network marketing way, make the enterprise products have a qualitative leap in sales. Therefore, in this petitive environment, emerce applications, network marketing enterprises have sprung up, grow at the same time, China39。s entrepreneurs to network marketing understanding deepening, in such a petitive platform, haier group to stabilize the market share by the new marketing concept in order to get profit, to make a further development in the market. This article through to the haier group39。s network marketing analysis of the status of the defect, gives to the present situation of evaluation, improvement of defects, as well as to the haier network marketing prospects in the future.Key Words: Internet；haier；network marke1前 言在這種產(chǎn)品市場(chǎng)面臨的競(jìng)爭(zhēng)壓力不斷加劇下，網(wǎng)絡(luò)已流行起來(lái)并發(fā)展越來(lái)越快，更多的企業(yè)開(kāi)始運(yùn)用網(wǎng)絡(luò)進(jìn)行產(chǎn)品營(yíng)銷(xiāo)，以此獲得競(jìng)爭(zhēng)優(yōu)勢(shì)，穩(wěn)固自己的市場(chǎng)份額或是爭(zhēng)取擴(kuò)大市場(chǎng)份額。開(kāi)拓市場(chǎng)就需要開(kāi)發(fā)新產(chǎn)品，新產(chǎn)品的不斷開(kāi)發(fā)需要有雄厚的科技力量做后盾，社會(huì)的不斷持續(xù)的快速發(fā)展更需要科學(xué)家的不斷創(chuàng)新與奉獻(xiàn)，海爾集團(tuán)憑借網(wǎng)絡(luò)營(yíng)銷(xiāo)模式，不斷發(fā)展壯大自己，結(jié)合自己的專(zhuān)業(yè)與服務(wù)態(tài)度最大可能的滿(mǎn)足客戶(hù)的需要，服務(wù)人民，服務(wù)社會(huì)，為我們提供高質(zhì)量產(chǎn)品，提
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