【正文】 農(nóng)家野味山莊創(chuàng)業(yè)申報(bào)書(shū)1農(nóng) 家 野 味 山 莊 創(chuàng) 業(yè)申 報(bào) 書(shū)農(nóng)家野味山莊創(chuàng)業(yè)申報(bào)書(shū)2【摘 要】農(nóng)村生態(tài)休閑旅游業(yè)的發(fā)展，給廣大農(nóng)民創(chuàng)造了大量的就業(yè)機(jī)會(huì)，成為增加收入的有效途徑。“農(nóng)家野味山莊”則為旅客廣泛提供“品、賞、住、玩、購(gòu)” 等全方位的生態(tài)休閑娛樂(lè)度假活動(dòng)項(xiàng)目。農(nóng)村生態(tài)休閑旅游業(yè)正在成長(zhǎng)為帶動(dòng)局部區(qū)域農(nóng)村經(jīng)濟(jì)全面發(fā)展的“龍頭” 產(chǎn)業(yè) ?！稗r(nóng)家野味山莊”創(chuàng)業(yè)計(jì)劃整體的分析了當(dāng)前農(nóng)村生態(tài)休閑旅游業(yè)的基本概況、市場(chǎng)競(jìng)爭(zhēng)情況，并和大學(xué)生村官自主創(chuàng)業(yè)的理念相結(jié)合，發(fā)揮自身優(yōu)勢(shì)，對(duì)“農(nóng) 家野味山莊” 農(nóng)村生 態(tài)休閑旅游業(yè)項(xiàng)目進(jìn)行了 SWOT（態(tài)勢(shì)分析法）分析，并根據(jù)投資的額度對(duì)“農(nóng)家野味山莊”進(jìn)行了市 場(chǎng)定位，還進(jìn)行了品、賞、住、玩、購(gòu)以及相關(guān)活動(dòng)的策劃，最后還對(duì)財(cái)務(wù)進(jìn)行了預(yù)算，這份創(chuàng)業(yè)計(jì)劃書(shū)為以后的“農(nóng)家野味山莊 ”農(nóng)村生態(tài)休 閑旅游村的創(chuàng)業(yè)實(shí)施提供了整體思路?！娟P(guān)鍵詞】農(nóng)村生態(tài)；休閑；旅游；創(chuàng)業(yè)計(jì)劃書(shū)1目　　　　錄一、 “農(nóng)家野味山莊”簡(jiǎn)介 .....................................................................................................................1二、 “農(nóng)家野味山莊”市場(chǎng)分析 .............................................................................................................3（一）整體市場(chǎng) ...................................................................................................................................3市場(chǎng)狀況 .....................................................................................................................................3產(chǎn)品狀況 .....................................................................................................................................3三、競(jìng)爭(zhēng)分析 ...........................................................................................................................................4（一） “農(nóng)家野味山莊”基本競(jìng)爭(zhēng)情況 .............................................................................................4同行業(yè)競(jìng)爭(zhēng)者 .............................................................................................................................4替代品的威脅 .............................................................................................................................5（二）SWOT 分析 ..................................................................................................................................5優(yōu)勢(shì)分析 .....................................................................................................................................5劣勢(shì)分析 .....................................................................................................................................5機(jī)會(huì)分析 .....................................................................................................................................6威脅分析 .....................................................................................................................................7四、 “農(nóng)家野味山莊”農(nóng)村生態(tài)休閑旅游項(xiàng)目方案 ...............................................................................7（一）項(xiàng)目簡(jiǎn)介 ...................................................................................................................................7（二）項(xiàng)目發(fā)起原因 ...........................................................................................................................9地理優(yōu)勢(shì) .....................................................................................................................................9旅游資源優(yōu)勢(shì) .............................................................................................................................9項(xiàng)目服務(wù)優(yōu)勢(shì) ...........................................................................................................................10項(xiàng)目的成熟度優(yōu)勢(shì) ...................................................................................................................11（三）營(yíng)銷戰(zhàn)略 .................................................................................................................................12市場(chǎng)定位 ...................................................................................................................................12市場(chǎng)細(xì)分 ...................................................................................................................................12目標(biāo)市場(chǎng) ...................................................................................................................................13（四）項(xiàng)目?jī)?nèi)容 .................................................................................................................................14 “品” .........................................................................................................................................14 “賞” .........................................................................................................................................15 “住” .........................................................................................................................................18 “玩” .........................................................................................................................................22 “購(gòu)” ................................................................