【正文】 房地產(chǎn)項目開盤法中海地產(chǎn)營銷策劃中心2022 年 9 月I / 45目錄一、關(guān)于開盤的理解 ..........................................................................................1 定義 ....................................................................................................................................................1 重要性 ................................................................................................................................................1 應(yīng)遵循原則 ........................................................................................................................................1二、開盤流程 ....................................................................................................2三、開盤準(zhǔn)備 ....................................................................................................3 開盤的三大基礎(chǔ)條件 .........................................................................................................................3 三大基礎(chǔ)條件的實現(xiàn)過程 ................................................................................................................3 政府銷售許可文件的取得 .........................................................................................................3 良好的前期推廣 .........................................................................................................................33. 充分有效的客戶儲備 ................................................................................................................8四、開盤決策的五大核心問題 ...........................................................................9 開盤目標(biāo) .............................................................................................................................................9 制定開盤目標(biāo)需考慮的因素 ......................................................................................................9 制定開盤目標(biāo)的方法 ................................................................................................................10 開盤范圍 ..........................................................................................................................................10 確定開盤推售范圍的原則 ........................................................................................................11 確定開盤范圍的方法 ................................................................................................................11 開盤加推計劃 ............................................................................................................................11 開盤定價 ..........................................................................................................................................12 開盤時間 ..........................................................................................................................................13 開盤選房方式 ..................................................................................................................................14五、開盤的組織實施 ........................................................................................15 開盤組織安排 ...................................................................................................................................15 開盤組織流程 ...........................................................................................................................15 人員分工及培訓(xùn) .......................................................................................................................16 開盤空間組織 ...........................................................................................................................17 銷售流程中的關(guān)鍵點控制 .......................................................................................................17. 5 開盤物料清單及落實 ..............................................................................................................18 開盤促銷策略 ...........................................................................................................................19 開盤信息發(fā)布 ...........................................................................................................................19II / 45 突發(fā)事件的應(yīng)對措施 ...............................................................................................................20 開盤銷售氛圍營造 ...................................................................................................................20 制定防止開盤