中海-房地產(chǎn)項(xiàng)目開(kāi)盤法(已修改)
2025-07-11 20:04 本頁(yè)面
【正文】 房地產(chǎn)項(xiàng)目開(kāi)盤法中海地產(chǎn)營(yíng)銷策劃中心2022 年 9 月I / 45目錄一、關(guān)于開(kāi)盤的理解 ..........................................................................................1 定義 ....................................................................................................................................................1 重要性 ................................................................................................................................................1 應(yīng)遵循原則 ........................................................................................................................................1二、開(kāi)盤流程 ....................................................................................................2三、開(kāi)盤準(zhǔn)備 ....................................................................................................3 開(kāi)盤的三大基礎(chǔ)條件 .........................................................................................................................3 三大基礎(chǔ)條件的實(shí)現(xiàn)過(guò)程 ................................................................................................................3 政府銷售許可文件的取得 .........................................................................................................3 良好的前期推廣 .........................................................................................................................33. 充分有效的客戶儲(chǔ)備 ................................................................................................................8四、開(kāi)盤決策的五大核心問(wèn)題 ...........................................................................9 開(kāi)盤目標(biāo) .............................................................................................................................................9 制定開(kāi)盤目標(biāo)需考慮的因素 ......................................................................................................9 制定開(kāi)盤目標(biāo)的方法 ................................................................................................................10 開(kāi)盤范圍 ..........................................................................................................................................10 確定開(kāi)盤推售范圍的原則 ........................................................................................................11 確定開(kāi)盤范圍的方法 ................................................................................................................11 開(kāi)盤加推計(jì)劃 ............................................................................................................................11 開(kāi)盤定價(jià) ..........................................................................................................................................12 開(kāi)盤時(shí)間 ..........................................................................................................................................13 開(kāi)盤選房方式 ..................................................................................................................................14五、開(kāi)盤的組織實(shí)施 ........................................................................................15 開(kāi)盤組織安排 ...................................................................................................................................15 開(kāi)盤組織流程 ...........................................................................................................................15 人員分工及培訓(xùn) .......................................................................................................................16 開(kāi)盤空間組織 ...........................................................................................................................17 銷售流程中的關(guān)鍵點(diǎn)控制 .......................................................................................................17. 5 開(kāi)盤物料清單及落實(shí) ..............................................................................................................18 開(kāi)盤促銷策略 ...........................................................................................................................19 開(kāi)盤信息發(fā)布 ...........................................................................................................................19II / 45 突發(fā)事件的應(yīng)對(duì)措施 ...............................................................................................................20 開(kāi)盤銷售氛圍營(yíng)造 ...................................................................................................................20 制定防止開(kāi)盤
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