湘妹子蓮城特產(chǎn)店網(wǎng)絡營銷方案策劃(已修改)
2024-11-23 18:36 本頁面
【正文】 1 湘妹子 蓮城特產(chǎn)店 網(wǎng)絡營銷方案策劃書 目錄 一、團隊介紹 ............................................................................................................................... 2 二、湘妹子蓮城特產(chǎn)店簡介 .......................................................................................................... 2 三、網(wǎng)絡營銷環(huán)境、背景分析 ....................................................................................................... 3 （一）、產(chǎn)品分析（以主要產(chǎn)品為例） ................................................................................... 3 （二）網(wǎng)絡銷售市場調研 ....................................................................................................... 4 （三 ）消費者市場和購買分析 ................................................................................................ 7 .................................................................................................................. 7 ................................................................................................ 8 .................................................................................................................. 8 （ 四 ）行業(yè)競爭狀況分析 ....................................................................................................... 9 （ 五 ） SWOT 分析 ................................................................................................................. 9 四、網(wǎng)絡營銷設計方案 ................................................................................................................10 （一）網(wǎng)絡營銷目標 .............................................................................................................10 （二）網(wǎng)絡營銷戰(zhàn)略 ............................................................................................................. 11 （三）網(wǎng)絡營銷實施策略 ...................................................................................................... 11 １ .產(chǎn)品和價格策略 ........................................................................................................ 11 ２ .進貨渠道策略 ............................................................................................................12 3．商品促銷策略 ...........................................................................................................12 （四）客戶關系管理策略 ......................................................................................................13 1．建立消費者個人信息數(shù)據(jù)庫 ......................................................................................13 2．定期與顧客保持聯(lián)系 ................................................................................................13 五、網(wǎng)上店鋪的推廣策劃 .............................................................................................................13 （一）店鋪內推廣 ................................................................................................................13 （二）店鋪外推廣 ................................................................................................................14 （三）其他推廣 ....................................................................................................................15 六、方案實施計劃 .................................................................................................
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