我國網(wǎng)絡(luò)會展發(fā)展分析研究畢業(yè)論文(已修改)
2025-07-07 15:19 本頁面
【正文】 我國網(wǎng)絡(luò)會展發(fā)展研究摘 要會展業(yè)是新興的服務(wù)行業(yè)，也是現(xiàn)代最具發(fā)展?jié)摿Φ男袠I(yè)之一。我國每年舉辦的各類展會已達(dá)三千多個。預(yù)計(jì)今后幾十年，會展業(yè)仍將保持強(qiáng)勁發(fā)展勢頭。會展業(yè)為國家經(jīng)濟(jì)發(fā)展提供了動力，但國家也為會展的舉辦投入了大量的人力、物力和財(cái)力。每年僅展館建設(shè)支出費(fèi)用就相當(dāng)可觀，且目前很多城市展館的數(shù)量和規(guī)模，尚無法滿足現(xiàn)實(shí)需要。在會展業(yè)迅速發(fā)展的同時，人類社會步入了“網(wǎng)絡(luò)時代”。網(wǎng)絡(luò)日益成為人們生活第二空間，構(gòu)成現(xiàn)代社會信息交流的一個重要平臺，給會展業(yè)帶來了新的機(jī)遇和挑戰(zhàn)。隨著網(wǎng)絡(luò)技術(shù)的日益普及和會展業(yè)現(xiàn)實(shí)發(fā)展的需要，網(wǎng)絡(luò)會展這種新型會展模式，在中國應(yīng)運(yùn)而生。網(wǎng)絡(luò)會展的發(fā)展，彌補(bǔ)了傳統(tǒng)會展受場館制約、受環(huán)境影響等各種不足。越來越多的政府和行業(yè)組織認(rèn)識到這點(diǎn)，把發(fā)展網(wǎng)絡(luò)會展作為一項(xiàng)工作重心。本文從國內(nèi)網(wǎng)絡(luò)會展的研究現(xiàn)狀出發(fā)，厘清了基本概念；對網(wǎng)絡(luò)會展和實(shí)物會展做了全面比較，找出兩者的差異，分析了網(wǎng)絡(luò)會展的優(yōu)勢；了解了網(wǎng)絡(luò)會展的功能；最后針對網(wǎng)絡(luò)會展的未來發(fā)展，提出建議。[關(guān)鍵詞] 中國；網(wǎng)絡(luò)會展；優(yōu)勢；功能；發(fā)展建議AbstractConvention and exhibition industry is a new service industry, but also the most modern one of the development potential of the industry. China39。s annual convention and exhibition of all kinds has reached more than 3000. The next few decades, convention and exhibition industry will maintain a strong momentum of development. Convention and exhibition industry for the country provided the impetus for economic development, but the state also held exhibition put a lot of manpower, material and financial resources. Capital expenditure for each year the cost of the exhibition hall is quite impressive, and many cities in the number and size of the exhibition hall, is still unable to meet practical needs. The rapid development of convention and exhibition industry in the same time, human society is entering the Internet Age. Network is increasingly being the second space of people39。s lives, and an important platform for the exchange of information in modern society. The development of network has brought new opportunities and challenges for convention and exhibition industry. With the increasing popularity of network technology and the development of exhibition industry needs a reality, the network mode of exhibition of this new convention and exhibition, came into being in China. The development of network convention and exhibition made up for some defects such as the traditional exhibition venues constraints， vulnerable to outside influence. An increasing number of government and industry organizations recognize that this point, and put exploring network convention and exhibition as the focus of the work. This article clarifies the basic concepts of network convention and exhibition。 a prehensive parison on the network and inkind exhibition has done to find out the difference。 analyzes the advantages of network convention and exhibition。 learns the function of the network Convention。 makes remendations for future development[Key Words] China。 Network convention and exhibition。 Superiority。 Function。 Development proposals目 錄一、緒論………………………………………………………………（1）（一）研究背景………………………………………………………（1）（二）研究目的………………………………………………………（2）（三）相關(guān)研究成果……………………………………………………（2）網(wǎng)絡(luò)會展的概念……………………………………………………（2）相關(guān)研究進(jìn)展………………………………………………………（3）（四）研究方法…………………………………………………………（4）文獻(xiàn)資料法…………………………………………………………（4）實(shí)地體驗(yàn)法…………………………………………………………（4）（五）研究內(nèi)容…………………………………………………………（4）二、網(wǎng)絡(luò)會展與實(shí)物會展的比較……
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