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Tag It Right! Passive RFID Tag Placement Written By Louis Sirico“O tag, where art thou?” That is the question your RFID reader keeps asking thousands of times per second. Most of the panies that supply RFIDtagged products to the major retailers or the US Department of Defense have realized that simply slapping tags on their products isn39。t going to be enough to keep their customers happy. When tagged products arrive at the distribution center, some of the tags fail to read, even though the tags are functioning properly. What39。s the secret to producing stellar readrates? Location, location, location.RFID tags are not like bar codes. Just because you see a tag doesn39。t mean your RFID equipment will see it. Contrarily, if you can39。t see a tag, it doesn39。t mean your RFID equipment won39。t read it. Confused yet?Successful suppliers understand some basic concepts about tag placement and have taken the time to consider the plex journey of a product from manufacturer to retailer and the different ways a tag39。s readability may be affected. They have chosen their realestate wisely and placed their tags with care and precision. It is time and money well spent because if your tagged product doesn’t read, either your customer will catch it and charge you a handling fee, or worse yet, they won’t catch it so you’ll loose the cost of the product, your customer’s inventory will be wrong, AND you’ll have to send a replacement. Exception handling is by far the more costly scenario. Either way – you’re gonna pay. Your customer’s environment is different than yours.Yes, this is stating the obvious, but up until now, you probably didn’t care. Now, you need to care. Retailers have an extremely different design approach to their RFID solutions than their suppliers because they are dealing with thousands of panies shipping a wide range of products. Therefore, they will optimize their equipment configuration for the average product, not your specific product the way you will.While the physical layout of your distribution center and the retailer39。s may be similar, there are several plicating factors that can negatively impact the readability of your tags. First, it39。s at this point in the supply chain that your product may e in contact with other products – either on a conveyor or as part of a mixed pallet. This means that your case could be next to one that includes metal or water elements that can affect readability. Second, some retailer39。s distribution centers move cases on highspeed conveyors that operate at 600 feet per minute and the retailers expect tags to be read at that rate. However, few manufacturers have tested their tags on conveyors that run above 300 feet per minute.But wait, the plications don39。t end there. The biggest infrastructure challenge is the retail store itself. Stores receive lo