【正文】 論文題目：《王府井百貨網(wǎng)上商城促銷策略研究》作 者： 指導老師：專 業(yè)： 市場營銷目錄摘要 ....................................................................................................................................................2電商時代傳統(tǒng)百貨業(yè)的應(yīng)對策略 ....................................................................................................3電商時代傳統(tǒng)百貨業(yè)的困難處境 ................................................................................................3王府井百貨試水電商 ....................................................................................................................3王府井百貨線上商城正式建立 ....................................................................................................4王府井商城發(fā)展陷入困境 ............................................................................................................5王府井商城促銷策略分析 ................................................................................................................5促銷種類 ........................................................................................................................................5品牌促銷 ....................................................................................................................................5品類促銷 ....................................................................................................................................7主題促銷 ....................................................................................................................................7活動促銷 ....................................................................................................................................8聯(lián)合促銷 ....................................................................................................................................8促銷顯示區(qū)域 ................................................................................................................................8首頁：促銷信息占據(jù)首頁總信息量的 60%以上 ...................................................................9各單元類目：主頁廣播圖促銷、限時特賣專區(qū)、每個細化類目中的促銷信息 ................9奧萊專區(qū) ....................................................................................................................................9斷碼特惠 ....................................................................................................................................9促銷方式 ......................................................................................................................................10折扣 ..........................................................................................................................................10滿贈 ..........................................................................................................................................10滿減 ..........................................................................................................................................10一口價 ......................................................................................................................................11從梅西百貨看王府井商城促銷策略發(fā)展方向 ..............................................................................11王府井商城促銷病癥 ..................................................................................................................11梅西百貨的節(jié)日 ..........................................................................................................................12梅西百貨的定位 ...................................................................