畢業(yè)論文——公司市場(chǎng)營(yíng)銷(xiāo)策略研究(已修改)
2025-07-01 17:47 本頁(yè)面
【正文】 大學(xué)畢 業(yè) 論 文作 者： ZorroFox 學(xué) 號(hào)： 02 院 系： 學(xué)院 專(zhuān) 業(yè)： 營(yíng)銷(xiāo) 題 目： 什么公司營(yíng)銷(xiāo)策略研究 指導(dǎo)者： 評(píng)閱者： 某年 什么月 某地 目 錄畢 業(yè) 論 文 中 文 摘 要 ..................................................................................1畢 業(yè) 論 文 外 文 摘 要 ..................................................................................2一、什么公司簡(jiǎn)介 ..............................................................................................3二、我國(guó)軟件企業(yè)及什么公司營(yíng)銷(xiāo)現(xiàn)狀分析 .......................................................3（一）我國(guó)軟件企業(yè)取得的成績(jī) .........................................................................3（二）什么公司營(yíng)銷(xiāo)現(xiàn)狀 ....................................................................................5三、什么公司營(yíng)銷(xiāo)環(huán)境分析 ................................................................................6（一）宏觀環(huán)境分析 ...........................................................................................6（二）微觀環(huán)境分析 ...........................................................................................9四、什么公司營(yíng)銷(xiāo)策略現(xiàn)狀及存在問(wèn)題分析 .....................................................12（一）產(chǎn)品策略現(xiàn)狀及問(wèn)題分析 .......................................................................12（二）價(jià)格策略現(xiàn)狀及問(wèn)題分析 .......................................................................13（三）渠道策略現(xiàn)狀及問(wèn)題分析 .......................................................................14（四）促銷(xiāo)策略現(xiàn)狀及問(wèn)題分析 .......................................................................15五、什么公司營(yíng)銷(xiāo)策略改進(jìn)建議 .......................................................................15（一）產(chǎn)品策略改進(jìn)建議 ..................................................................................16（二）價(jià)格策略改進(jìn)建議 ..................................................................................17（三）渠道策略改進(jìn)建議 ..................................................................................18（四）促銷(xiāo)策略改進(jìn)建議 ..................................................................................18六、結(jié)束語(yǔ) .......................................................................................................20參考文獻(xiàn) ...........................................................................................................21致 謝 ................................................................................................................22畢 業(yè) 論 文 中 文 摘 要軟件業(yè)作為我國(guó)信息產(chǎn)業(yè)的核心，在國(guó)民經(jīng)濟(jì)的各個(gè)領(lǐng)域中發(fā)揮著越來(lái)越重要的作用，其推動(dòng)經(jīng)濟(jì)發(fā)展“倍增器”的效應(yīng)日益突出，已開(kāi)始扮演起國(guó)民經(jīng)濟(jì)進(jìn)一步增長(zhǎng)的關(guān)鍵角色。我國(guó)軟件企業(yè)盡管取得了引人矚目的成績(jī)，并呈現(xiàn)出了高速、穩(wěn)步發(fā)展的態(tài)勢(shì)，但其中卻存在著很多隱憂(yōu)。本論文以什么公司為例，運(yùn)用理論與實(shí)踐相結(jié)合，歷史與現(xiàn)實(shí)相結(jié)合的方法，以市場(chǎng)營(yíng)銷(xiāo)學(xué)相關(guān)理論為支撐，從分析該公司的營(yíng)銷(xiāo)現(xiàn)狀入手，較為全面、系統(tǒng)地總結(jié)了什么公司市場(chǎng)營(yíng)銷(xiāo)中存在的問(wèn)題，并結(jié)合我國(guó)軟件產(chǎn)業(yè)的發(fā)展?fàn)顩r，在產(chǎn)品、價(jià)格、渠道、促銷(xiāo)等方面提出了相應(yīng)的對(duì)策和建議，對(duì)什么公司市場(chǎng)營(yíng)銷(xiāo)的長(zhǎng)遠(yuǎn)規(guī)劃和市場(chǎng)競(jìng)爭(zhēng)力的提高提供了有效參考。關(guān)鍵詞：營(yíng)銷(xiāo)；營(yíng)銷(xiāo)策略；軟件；軟件企業(yè)畢 業(yè) 論 文 外 文 摘 要Title: Study on Marketing Strategy in shenme Technology Co., Ltd. Abstract:Software industry is the core and soul of the information industry. It has already bee the focus and strategic manding point in the new round of international petitions. Software is absolutely necessary in people’s daily lives and has bee quite indispensable to the pany. The domestic market of software in our country is quite wide, the research and development ability of the software technology have bee much stronger than before, but to software pany in our country, several problems in marketing should arouse our attention.In this thesis , take shenme Technology for example for example, the use of theory and practice, history and reality of a bination of methods. Related to the theory of marketing support, from the analysis of present situation of the pany39。s marketing, a more prehensive and systematic summary of shenme Technology problem
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