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欽 州 學(xué) 院本科畢業(yè)論文(設(shè)計(jì))廣西茶葉出口現(xiàn)狀及對(duì)策研究 院 系 商學(xué)院 專 業(yè) 國(guó)際經(jīng)濟(jì)與貿(mào)易 學(xué) 生 班 級(jí) 2009級(jí)1班 姓 名 甘盛 學(xué) 號(hào) 0901404132 指導(dǎo)教師單位 欽州學(xué)院 指導(dǎo)教師姓名 李熙 指導(dǎo)教師職稱 助教 2005年 05 月廣西茶葉出口現(xiàn)狀及對(duì)策研究 國(guó)際經(jīng)濟(jì)與貿(mào)易專業(yè)2009級(jí) 甘盛 指導(dǎo)教師 李熙摘要 近年來(lái),伴隨著廣西經(jīng)濟(jì)的飛速發(fā)展,特別是中國(guó)東盟自由貿(mào)易區(qū)的成立以來(lái),廣西茶葉產(chǎn)業(yè)發(fā)展表現(xiàn)尤為突出。表現(xiàn)在:廣西茶葉產(chǎn)量迅猛增加,茶葉出口量也在穩(wěn)步增長(zhǎng),已經(jīng)初具規(guī)模,茶葉也已經(jīng)成為廣西農(nóng)業(yè)支柱產(chǎn)業(yè)之一。然而廣西茶葉的出口卻一直陷入一種令人尷尬的局面。如何有效地解決廣西茶葉出口貿(mào)易存在的產(chǎn)品檔次低、品牌建設(shè)差以及出口市場(chǎng)狹窄等問(wèn)題對(duì)廣西經(jīng)濟(jì)的發(fā)展乃至全國(guó)的經(jīng)濟(jì)增長(zhǎng)顯得尤為重要。本文用SWOT分析法對(duì)廣西茶葉出口現(xiàn)狀進(jìn)行了分析,進(jìn)而為廣西茶葉出口提供相應(yīng)的優(yōu)化對(duì)策:提高茶葉質(zhì)量、加強(qiáng)對(duì)茶產(chǎn)業(yè)的政策扶持力度、擴(kuò)大茶產(chǎn)品對(duì)外宣傳力度等,為進(jìn)一步有效提高廣西茶葉出口競(jìng)爭(zhēng)力,拓展廣西茶葉出口貿(mào)易提供有力的支撐。此外,希望還能為其他城市發(fā)展自身特色產(chǎn)業(yè),促進(jìn)出口發(fā)展提供借鑒和參考。關(guān)鍵詞:廣西;茶葉出口;優(yōu)勢(shì);劣勢(shì);發(fā)展對(duì)策Guangxi tea export status and countermeasure research International Economics and Trade special field 2009 Gan Sheng Instructor Li XiAbstract In recent years, along with the rapid economic development in Guangxi, China ASEAN since the development of tea industry in Guangxi performance is particularly prominent. : Guangxi tea production increased rapidly, tea exports are growing steadily, has begun to take shape, tea has bee one of the pillar industries of agriculture of Guangxi. However, the export of Guangxi tea has been caught in an embarrassing situation. How to effectively solve the existing lowgrade, narrow the difference between the brandbuilding as well as export markets for tea export trade in Guangxi Guangxi39。s economic development and even the country39。s economic growth is particularly important. SWOT analysis of Guangxi tea export status quo analysis, and then the corresponding optimization measures and the implementation of the strategy for the Guangxi tea exports. Provide strong support for further effectively improve the Guangxi tea export petitiveness, expand Guangxi tea export trade. In addition, I wish I could provide reference for other cities to develop their own specialized industry, to promote export development. Key words: Guangxi;Export; advantage;disadvantage;development strategies of tea目錄前言……………………………………………………………………………………1一 廣西茶葉發(fā)展概況……………………………………………………………………1二 廣西茶葉出口現(xiàn)狀及問(wèn)題………………………………………………………4 (一)廣西茶葉出口現(xiàn)狀………………………………………………………………4 (二)廣西茶葉出口存在的問(wèn)題………………………………………………………6 ………………………………………………………………6 ,效益低下………………………………………………………………6 ……………………………………………………………7 …………………………………………………………7三 使用SWOT分析法分析廣西茶行業(yè)的發(fā)展情況…………………………………7 (一)SStrength(優(yōu)勢(shì))……………………………………………………………7 …………………………………………………………………7 ………………………………………………………………8 …………………………………………………………………8 (二)WWeakness(劣勢(shì))……………………………………………………8…………………………………………………………………8…………………………………………………………………9 …………………………………………………………………9 (三)OOpportunity(機(jī)會(huì))………………………………………………………10 —東盟自貿(mào)區(qū)、北部灣經(jīng)濟(jì)區(qū)建成帶來(lái)的契機(jī) …………………10 …