【正文】 房地產(chǎn)可信性研究分析技術(shù)經(jīng)濟(jì)評(píng)價(jià)作者：日期： 摘 要 房地產(chǎn)開(kāi)發(fā)是一項(xiàng)綜合性經(jīng)濟(jì)活動(dòng)，有投入金額巨大，周期性較長(zhǎng)，投資收益率高，項(xiàng)目風(fēng)險(xiǎn)偏大，產(chǎn)品附加價(jià)值高，產(chǎn)業(yè)關(guān)聯(lián)性強(qiáng)等特點(diǎn)。因此，為了使投資決策更為科學(xué)合理，并檢驗(yàn)是否達(dá)到項(xiàng)目預(yù)期經(jīng)濟(jì)效果，可行性研究工作便顯得必不可少。 東湖之濱項(xiàng)目位于武漢武昌核心區(qū)，交通便捷，商區(qū)云集，屬于武漢市政府重點(diǎn)開(kāi)發(fā)地段之一。本文基于武漢市總體規(guī)劃和對(duì)未來(lái)的預(yù)測(cè)，通過(guò)對(duì)武昌核心區(qū)的一宗國(guó)有拍賣(mài)地塊的開(kāi)發(fā)經(jīng)營(yíng)，通過(guò)對(duì)而開(kāi)展項(xiàng)目所在地周邊環(huán)境及目前市場(chǎng)狀況分析，并在研究周邊主要同類(lèi)競(jìng)爭(zhēng)項(xiàng)目后，挖掘自身優(yōu)勢(shì)，提出了項(xiàng)目的可行性與開(kāi)發(fā)經(jīng)營(yíng)策劃的初步意見(jiàn)。依據(jù)本文的規(guī)劃方案，項(xiàng)目總建筑面積10980平方米。通過(guò)對(duì)項(xiàng)目進(jìn)行了經(jīng)濟(jì)技術(shù)評(píng)價(jià)和敏感性分析，%，因此項(xiàng)目在經(jīng)濟(jì)上具有可行性。 結(jié)合目前房地產(chǎn)可行性研究分析的相關(guān)理論，說(shuō)明了房地產(chǎn)項(xiàng)目可行性研究的一般流程，它可以幫我們做到清晰市場(chǎng)定位、合理技術(shù)安排、準(zhǔn)確預(yù)算資金，加快企業(yè)資金利用對(duì)于我們?cè)诜康禺a(chǎn)開(kāi)發(fā)過(guò)程中避免決策的盲目性。最后通過(guò)分析得到的項(xiàng)目的財(cái)務(wù)經(jīng)濟(jì)指標(biāo)，并預(yù)測(cè)本項(xiàng)目的不確定性和風(fēng)險(xiǎn)性，為投資方案提出意見(jiàn)和建議。關(guān)鍵詞:房地產(chǎn) 武漢武昌核心區(qū) 可信性研究分析 技術(shù)經(jīng)濟(jì)評(píng)價(jià) Abstract Real estate development is a prehensive economic activity,There are a huge amount of investment,Periodic longer,Investment ine rate,Project risk is too large, highvalueadded products, industry association and other characteristics. Therefore, in order to make investment decisions more branch，Studies reasonable and verify whether the project is expected economic results, the feasibility study would seem essential. East Lake shore of the project is located in the in Wuhan core area, convenient transportation, business district gathered, belonging to the Wuhan city government focused on open send one of the lot. This article Wuhan City planning and forecasting for the future based on the Wuchang through the core area of ??a stateowned auction land development and management, through the development of projects and the location of the current market conditions surrounding environment analysis and researchStudy after major surrounding peting projects, digging their own advantages, presented at the beginning of the project feasibility and development of business planning。Step ments. Based planning of this article, the total floor area of 10980 Square meters, the total investment of Million. Through the project the economic and technical evaluation and sensitivity analysis, estimates with the project after tax , the project financial internal rate of return %,So the project is economically feasible. Combined with the current real estate feasibility study analysisThe theory, illustrates the general flow of the real estate project feasibility study, it can help us achieve a clear market , reasonable technical arrangements, accurate budget, to accelerate the use of corporate funds for us in the real estate development process to blindness decisions. Finally, analysis of financial and economic indicators obtained items, and forecast uncertainty of the project,Risk and make suggestions and remendations for the investment program. Key words:Credible research and analysisreal estate。 Wuhan Wuchang core area of ??technical and economic evaluation. 目 錄摘要...............................................................1Abstract...........................................................2選題背景...........................................................3市場(chǎng)背景...........................................................41 引言............................................................. 房地產(chǎn)項(xiàng)目以及開(kāi)發(fā)商遇到的風(fēng)險(xiǎn)............................... 房地產(chǎn)概述............................................... 開(kāi)發(fā)商遇到的風(fēng)險(xiǎn).........................................2 武漢整體房地產(chǎn)概述............................................... 武漢地理人口交通概述......................................... 地塊分析................................................. 人口分布................................................. 交通樞紐................................................. 武漢房地產(chǎn)................................................... 全市樓盤(pán)................................................. 房地產(chǎn)政策...............................................3 東湖地塊整體描述................................................. 項(xiàng)目簡(jiǎn)介..................................................... 地塊分析................................................. 區(qū)域周邊配套設(shè)施............................................. 樓盤(pán)具體定位及概況........................................... 樓盤(pán)概述................................................. 樓盤(pán)基本信息............................................. 樓盤(pán)詳情................................................. 售賣(mài)信息及開(kāi)發(fā)方案.......................................4 銷(xiāo)售途徑與策略................................................... 銷(xiāo)售途徑..................................................... 房地產(chǎn)市場(chǎng)的發(fā)展趨勢(shì)..................................... 房?jī)r(jià)變更模式............................................. 銷(xiāo)售策略..................................................... 品牌銷(xiāo)售................................................. 現(xiàn)代化網(wǎng)絡(luò)銷(xiāo)售........................................... 渠道策略................................................. 定價(jià)策略.................................................5 房?jī)r(jià)優(yōu)惠方案..................................................... 當(dāng)前房?jī)r(jià)總體水平............................................. 房?jī)r(jià)成本控制............................................. 成本控制方法............................................. 促銷(xiāo)策略與廣告宣傳........................................... 如何促使房?jī)r(jià)下降......................................... 誠(chéng)信廣告宣傳............................................. 樹(shù)立企業(yè)形象.............................................結(jié)論...............................................................致謝...............................................................參考文獻(xiàn)........................................................... 選題背景 本課題是做武漢東湖海山金谷小區(qū)策劃方案，我們已知2015年第四季度，武漢各物業(yè)市場(chǎng)表現(xiàn)亮眼。優(yōu)質(zhì)辦公樓市場(chǎng)有兩個(gè)項(xiàng)目竣工入市。四季度市場(chǎng)新增供應(yīng)與新增吸納趨近均衡，總體空置率進(jìn)一步降低。仲量聯(lián)行武漢董事總經(jīng)理李杰表示，“本季度甲級(jí)辦公樓供應(yīng)滯緩不及預(yù)期，市場(chǎng)尚有增長(zhǎng)空間，租金穩(wěn)步上升。”優(yōu)質(zhì)零售物業(yè)市場(chǎng)新增兩個(gè)項(xiàng)目，非核心區(qū)零售項(xiàng)目青睞社區(qū)型商業(yè)定位；總體租金受入市新項(xiàng)目影響微調(diào)。高端住宅市場(chǎng)繼續(xù)攀升，中心城區(qū)高端住宅銷(xiāo)售表現(xiàn)火爆，去化率創(chuàng)2011年以來(lái)最高記錄。第四季度武漢天地企業(yè)天地2號(hào)樓和光谷國(guó)際廣場(chǎng)C座入市，共新增供應(yīng)75,883平方米。原預(yù)計(jì)四季度入市的兩個(gè)甲級(jí)項(xiàng)目和兩個(gè)乙級(jí)項(xiàng)目均延期竣工，預(yù)計(jì)將在2016年第一季度面市。