【正文】 從文化層面分析中美消費(fèi)觀(guān)的差異畢業(yè)論文ContentsAbstract I摘要 II1 Introduction 1 Significance and Aim of the Paper 1 Organization of the Paper 12 Literature Review 2 The Definition of Consumption Conception 2 Related Researches Abroad and at Home 23 The Comparison of Chinese and American Consumption Conception 3 Conservatism and Adventurism 3 Future Consumption and Excessive Consumption 4 Frugality and Enjoyment 5 Practicability and Form 5 Collectivity and Individuality 64 The Influences of Chinese and American Cultures on Consumption Conception 6 The Influences of Geography on Consumption Conception 7 The Influences of Social Development on Consumption Conception 7 The Influences of Values on Consumption Conception 8 The Influences of Traditional Family Education on Consumption Conception 9 The Influences of Entertainments on Consumption Conception 105 Some Inspirations for Establishing a Correct Concept of Consumption 10 Living within Our Means and Moderate Consumption 10 Avoiding Blind Obedience and Rational Consumption 10 Protecting the Environment and Green Consumption 116 Conclusion 12References 131 Introduction We create cultures which also create ourselves. Each nation creates different cultures in their different ways。 in turn, different cultures also create various nations. Culture is the plex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society. It includes almost everything that influences an individual’s thought processes and behaviors (Hawkins, Best, Coney, 2003:42). As we all know, different countries have different cultures, which influence human life in various aspects. Due to the different cultural background, there exist big differences in customers’ behaviors or consumption concepts, so it is impossible to dissociate consumption conception from culture. This paper is to make a study on the differences of ChineseAmerican consumption conceptions from the perspective of culture. Significance and Aim of the Paper Consumption, as a means for humans to meet individual needs, is determined by consumers’ subjective factors in certain societies, but generally branded with the cultural imprint. Under the background of globalization, great changes have taken place in people’s consumption with the development of the market economy. The levels of consumption also have different degrees of increase with the improvement of material and cultural life. With the cultural munication between China and America, a growing number of foreign cultures have been introduced to each country, and people’s consumption conceptions have been affected in this environment. There exist big differences in customers’ behaviors or consumption conceptions because of the different cultural background. The evolution of consumption conceptions is in line with times and reflects the different national cultures. In other words, different cultures produce different consumption concepts. Both of Chinese and American consumption concepts have their own advantages and disadvantages. The paper focuses on the different consumption concepts between China and America, and the influences of culture on the consumption concept, which makes people further realize the different consumption concepts in different cultural background and treat their own culture and consumption concepts correctly and rationally. We should break our prejudices against others’ consumption concepts, understand and respect people’s consumption concepts under different cultural background. This study mainly analyzes the different consumption concepts from the perspective of culture, which helps us to understand the differences deeply and establish a correct concept of consumption. Organization of the PaperThe first part is an introduction. It shows readers some essential information about the relationship between culture and consumption conception and the significance and aim of this paper. The second part is about the consumption conception. The third part aims to pare Chinese and American consumption conceptions from five aspects: conservatism and adventurism, future consumption and excessive consumption, frugality and enjoyment, practicability and form, collectivity and individuality from the perspective of culture. The fourth part concerns the influences of Chinese and American cultures on consumption conception, which include five factors: geography, social development, values, traditional family education, and entertainments. The final part is about some inspirations for establishing a correct concept of consumption. 2 Literature ReviewSo far, there has been no uniform definition of consumption conception in the academic munity. Researchers defined the consumption conception from different perspectives based on different theoretical perspectives and research methods. The Definition of Consumption ConceptionConsumption is the process of choosing, purchasing, maintaining that people do in the modern economic and social conditions, to meet their needs and demands (Wang, 2001:6). A Consumer EconomicsDictionarydefines it as: “people through their usingof variouslabor products to meet their own needsand processes.” Consumption conception is extended out from the value. It is one of the ponents of the value and is the ruler that people use to measure consumption and related things (Luo, 2002:137). Consumption conception means people’s ideology and attitude towards consumption activities, consumption level, and pattern of consumption and so on. It is the thinking standard that guides people’s consumption behaviors and the embodiment of social economic reality in people’s minds. Consumption conception is controlled by a person’s lifestyle, values, morality and aesthetic effect and provides the essential nature and orientation of people’s consump