淘寶服裝旗艦店運(yùn)營(yíng)優(yōu)化整體方案(已修改)
2024-11-20 01:29 本頁(yè)面
【正文】 《電商之路》 “高效執(zhí)行力才是電商保障”(運(yùn)營(yíng)優(yōu)化方案案例剖析 ) 目 錄 一、分析的理論基礎(chǔ) ............................................................................ 錯(cuò)誤 !未定義書(shū)簽。 二、本店鋪數(shù)據(jù)與行業(yè)數(shù)據(jù)對(duì)比 ....................................................................................... 2 1）本店鋪客單價(jià)低于行業(yè)的平均水平 ................................................................ 2 2）本店鋪轉(zhuǎn)化率明顯高于行業(yè)的平均水平 ......................................................... 2 3）本店鋪訪客數(shù)低于行業(yè)的平均水平 ................................................................ 3 三、本店鋪 11 月和 12 月銷售數(shù)據(jù)對(duì)比 ............................................................................ 3 銷售額 ................................................................................................................. 3 訪客數(shù) ................................................................................................................. 4 轉(zhuǎn)化率 ................................................................................................................. 4 客單價(jià) ................................................................................................................. 4 利潤(rùn)率 ................................................................................................................. 5 四、流量分析 ................................................................................................................... 5 11 月流量構(gòu)成 ........................................................................................................... 6 12 月流量構(gòu)成 ........................................................................................................... 7 日訪客數(shù)（ UV） ......................................................................... 錯(cuò)誤 !未定義書(shū)簽。 7 流量?jī)r(jià)值 ................................................................................................................... 8 五、轉(zhuǎn)化率分析 ............................................................................................................... 8 11 月直通車轉(zhuǎn)化率 .................................................................................................... 8 12 月直通車轉(zhuǎn)化率 .....
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