【正文】 機械有限責任公司商業(yè)計劃書機械有限責任公司商業(yè)計劃書 機械有限責任公司商業(yè)計劃書1目錄1. 概述 ...............................................................................................................................................1 創(chuàng)業(yè)背景 ...........................................................................................................................1 創(chuàng)業(yè)動機 ............................................................................................................................1 創(chuàng)業(yè)方案概述 .....................................................................................................................22．產品介紹 ....................................................................................................................................3 技術原理 ............................................................................................................................4 產品功能 ............................................................................................................................5 產品發(fā)展 ............................................................................................................................53. 公司簡介 .....................................................................................................................................6 公司概況 ............................................................................................................................6 公司宗旨 ..................................................................................................................6 公司理念 ..................................................................................................................6 公司總體戰(zhàn)略 ....................................................................................................................6 公司發(fā)展戰(zhàn)略 .........................................................................................................7 公司定位戰(zhàn)略 .........................................................................................................74 .市場分析 ......................................................................................................................................8 市場概述 ...........................................................................................................................8 市場環(huán)境 ...........................................................................................................................8 市場需求分析 ....................................................................................................................9 影響市場需求的因素 .............................................................................................9 市場購買行為模式分析 .........................................................................................95．競爭與營銷策略 ......................................................................................................................10 SWOT 分析 .....................................................................................................................10 競爭優(yōu)勢 ...............................................................................................................10 市場機遇 ................................................................................................................11 市場威脅 ................................................................................................................11 營銷策略 ..........................................................................................................................11 宣傳方式 ................................................................................................................12 價格策略 ................................................................................................................12機械有限責任公司商業(yè)計劃書2 銷售渠道 ................................................................................................................13 促銷策略 ................................................................................................................136. 主導服務 ...................................................................................................................................14 服務模塊 ..........................................................................................................................14 售后服務 ............................................................................................................................147．公司組織與人事管理 ...............................................................................................................14 人力資源管理 ..........................................................................